Product Marketing Life | Tamara Grominsky, Unbounce

We take a deep dive into customer segmentation with Unbounce's Director of Product Marketing, Tamara Grominsky. From processes to filters to influencing the roadmap to reviewing to reporting, this show's jam-packed with tonnes of action-led takeaways.

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"We use a process that takes into consideration three different steps. And those steps are volume, performance, and potential. So the first thing we do is we really look at volume, and this means we're pulling a bunch of different data on all of our current and past customers."