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Real Estate Agent Playbook

Real Estate Agent Playbook

By: Justin Core
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Real Estate Playbook with Justin Core is the tactical podcast for real estate agents who want to build a successful and sustainable real estate business.

Hosted by Justin Core — real estate team leader, mortgage broker, and industry coach — this show breaks down the real strategies agents use to win in today’s housing market.

Each episode delivers step-by-step real estate training, actionable business strategies, and real-world deal experience to help agents grow their production and confidence.

Inside the show you'll learn:

• How to become a successful real estate agent

• Real estate lead generation strategies

• Buyer consultation and listing presentation techniques

• Offer writing and negotiation tactics

• Real estate marketing and prospecting systems

• Housing market insights and industry trends

Whether you’re new to real estate, studying for your license, or an experienced Realtor looking to grow your production, this podcast gives you the playbook to succeed.


Every episode combines coaching, market insights, and real deal stories from the field so you can turn knowledge into closings.

If you want to generate more leads, win more clients, and build a profitable real estate career, this podcast will help you get there.

Subscribe to Real Estate Playbook with Justin Core and start turning your real estate goals into real deals.

2026 Justin Core
Career Success Economics
Episodes
  • Nothing To Disagree With
    Mar 27 2026

    What if the problem isn’t what you’re saying…

    It’s that you’re saying too much?

    In this episode, we break down a simple shift that changes everything:

    Stop talking. Start asking.


    Because the truth is…

    People believe what they say more than what you say. And when you ask the right questions?

    There’s nothing to disagree with.

    This is not about scripts.

    Not about clever lines.

    This is about control of the conversation.

    You’ll learn how to:

    • Turn prospecting into real conversations, not pressure
    • Use questions to uncover what people actually want
    • Tap into “deprivation” to create real motivation
    • Build trust fast without over-explaining
    • Reinforce decisions so clients feel confident moving forward


    Most agents try to prove themselves.

    Top agents get people to prove it to themselves.

    That’s the game. And it all comes down to better questions. Because good questions get good answers.


    If you want mentorship that actually moves the needle…

    If you want prospecting that feels natural…

    If you want clients walking away thinking “this person gets me”

    This is your blueprint.

    Don’t just sell. Connect.

    Don’t just react. Lead.


    Show more Show less
    12 mins
  • The Real Estate War Just Started (Most Agents Don't See It)
    Mar 23 2026

    The real estate game is changing… fast.

    And most agents don’t even see it happening.

    In this episode, Justin breaks down the real fight happening behind the scenes in real estate — from Clear Cooperation rules to the battle between Zillow, Compass, and now eXp Realty’s move to dominate pre-market exposure.

    This isn’t just industry news.

    This is about who controls the listing, the lead, and the deal.

    If you’re still thinking:

    👉 “Put it in the MLS and wait…”

    You’re already behind.


    WHAT YOU’LL LEARN:

    • What Clear Cooperation really did to the industry
    • Why brokerages and portals are now in a control battle
    • The Compass vs Zillow tension (and why it matters)
    • How eXp’s new “Coming Soon” distribution changes the game
    • Why pre-market strategy is now the biggest opportunity for agents
    • How to position your listings for maximum exposure


    KEY TAKEAWAY:

    The best agents don’t wait for the market…

    They shape it.

    And right now, the pre-market is where the game is being played.


    FOR AGENTS:

    If you want to win in today’s market:

    • Build demand BEFORE your listing goes live
    • Control the narrative early
    • Stop relying on one platform
    • Start thinking like a marketer, not just an agent
    Show more Show less
    16 mins
  • Working While Away
    Mar 18 2026

    Work from anywhere… without your business falling apart.

    In this episode, I break down what it actually looks like to run a real estate business while you’re away — not hypothetically, but in real life.

    I’m in Costa Rica. Laptop open. Deals still moving.

    And here’s the truth most agents don’t realize…

    You don’t need more time.

    You need better structure.

    We get into the shift from doing everything yourself → to building a business that runs without you.

    Because if your business stops when you stop… you don’t own a business. You own a job.

    Show more Show less
    6 mins
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