In this month’s episode of Real Time with WLP, we are joined by Maria DiIorio, Partner at bMod and RXCHAINGE. Maria brings both executive insight and lived experience to a powerful conversation about leadership, ambition, and caregiving. We explore The Sandwich Generation Impact- Redefining Leadership while caring for Family.

Maria shares how this dual responsibility reshaped her definition of success, challenged her at pivotal moments as a leader, and ultimately influenced how she sets boundaries, shows up for her teams, and navigates competing demands. We examine the critical role workplaces must play in creating environments that recognize both performance and personal responsibilities.

More about Maria:

Maria Di Iorio is a seasoned healthcare marketing leaderwith more than 20 years of experience in the pharmaceutical industry across both client and agency environments. As a Partner at bMod and RXCHAINGE, she plays a central role in shaping strategic direction and client engagement forCanada’s most respected full-service healthcare agencies.

Maria’s expertise spans brand strategy, integrated campaignplanning, training, and launch execution. She is known for blending creative thinking with strategic rigor to help clients navigate increasingly complex commercial, medical and digital landscapes.

Throughout her career, Maria has guided multi-channelinitiatives that advance client objectives while maintaining a sharp focus on stakeholder insights , patient needs and behavioural impact. Her leadership is grounded in strong relationship-building and a commitment to excellence.

In this episode, we unpack the shock of unexpected job loss, the emotions that hit first, the surprises that followed, and how months of searching can quietly reshape your sense of identity and confidence.

Listen as our guest, Cindy Woodcock, reflects on the most unexpected advice received along the way, and how it challenged perceptions about success, worth, and resilience.

From navigating interviews to rethinking how organizations assess talent, this conversation offers hard-earned insight and hope.

If you’ve ever faced career disruption or want a more honest conversation about work, age, and resilience, this one’s for you.

Be sure to listen to the full episode to hear Cindy's experiences

About Cindy Woodcock

Cindy Woodcock is Program Lead, Communications at the Canadian Institute for Health Information. With nearly 30 years of experience in health care communications, she began her career in 1995 and spent 17 years in public relations before moving into an in-house communications role in the pharmaceutical sector, working in a highly regulated health environment.

A long-time mental health advocate, she previously served eight years on the board of Families Affected by Mental Health Everywhere and led communications for a leadership mentoring program at WLP focused on connection, growth, and inclusion.

Epidsod 50 features some of our thought provoking past guests of 2025: Kristina Fusella, Lida Citroen, Shannon Keenan, Namita Khatri, Andrea Loewendorf, Gail Tatebe, Tonya Dickenson, Tessa Misiaszek, Jennifer Meehan, Michael Casia,Katy McFee and Litsa Spiridonakos.

In this final podcast of the year, they share their tips on how women and allies can help protect their time, energy and relationships to be even more productive.