Title: They Were SHOCKED this Simple Strategy Generated Referrals

Host: Michael J. Maher

Guest: Jake Yencarelli and Jennifer Myers

Description: What happens when two experienced real estate professionals decide to stop guessing how to run events and start following a proven system? In this episode of the Referrals Podcast, Michael J. Maher sits down with Keller Williams leaders Jake Yencarelli and Jennifer Myers to unpack their experience implementing Event Mastery VIP Edition for the first time. What started with some skepticism quickly turned into powerful results: highly attended events, strong sponsor partnerships, charitable impact, and a surge of referrals.

Jake hosted a "Clothes for Kids" charity event that rallied the community to donate essential items for children in need, while Jennifer organized a strategic happy hour that generated sponsor support, meaningful connections, and referrals both in and out of her network.

Together, they reveal the behind-the-scenes strategies that made their events so successful—from involving VIPs in the planning process to mastering confirmation touches, sponsorships, and powerful follow-up systems.

If you've ever wondered whether hosting events can truly generate referrals and strengthen relationships, this episode delivers real-world proof—and practical insights you can implement immediately.

(7L) Referral Strategies: Event Mastery

Special Offer: It's not too late to learn how to throw an event like Jake and Jennifer. Details are at www.EventMastery.com


Jake Yencarelli
CEO/Lead Agent in FL and NC
Base Camp Tampa Bay at Keller Williams Realty
Base Camp Western Carolina at Keller Williams Mountain Partners
P: 727.479.8482
F: 727.772.8820
30522 US 19 N., Ste 107, Palm Harbor, FL 34684
404 S Main St, Hendersonville, NC 28792
www.basecamptpa.com

Jennifer Myers
JD, LLM, REALTOR®
Keller Williams Tampa Properties
jennifer@jennifermyersgroup.com
jennifermyersgroup.com
Office: (917) 715-6541
Mobile: (813) 264-7754
5020 W Linebaugh Ave, #100, Tampa, FL 33624

Title: Event Mastery Explained: How to Turn Community Events into Predictable Referrals

Host: Michael J. Maher

Description: In this special training session, Michael J. Maher pulls back the curtain on one of the most powerful, and overlooked, strategies for generating referrals: events. In this episode, originally recorded as a live Zoom session titled Event Mastery Explained, Michael shares how real estate professionals can create predictable referrals by hosting simple, scalable community events.

Michael explains why events are the single most effective way to communicate with your database, build stronger relationships, and create an "army of ambassadors" who naturally refer you business. You'll hear real examples from agents who are successfully implementing these strategies, along with Michael's practical framework for planning, inviting, hosting, and following up after events. If you want a predictable system for referrals without spending money on ads or cold outreach, this episode is packed with actionable insights.

(7L) Referral Strategies: Events, Event Mastery

Special Offer: Michael is launching Event Mastery, an 8-week program designed to help real estate professionals confidently plan and host referral-generating events. The course covers planning mastery, invitation mastery, sponsor mastery, confirmation mastery, event execution, and follow-up strategies. Details at www.EventMastery.com