Retail Thinking in a Wholesale Tech World

Tech go-to-market strategies have gotten... complicated. But what if the real edge is going back to basics?

This week on the Cerius Leadership podcast, we dig into why retail thinking — not wholesale — might be the unlock for your next innovation leap. Here's what we explore:


The real meaning behind "Innovation isn’t a noun"

When the waves of tech will crash on your shores — and how to be ready

Why the 3 Horizons Framework still matters

How the best gains come after the hype

And most importantly, why your customer conversations should be at the center of it all


Tim is an entrepreneurial leader with in-depth experience in technology, venture capital, and private/public sector innovation.

If your go-to-market motion feels stuck or stale, this episode might be your reset button.

#IntentionalLeadership #GoToMarket #InnovationStrategy #TechLeadership #Podcast

Show Notes:

Cerius: https://ceriusexecutives.com/

LinkedIn: https://www.linkedin.com/company/cerius-interim-executive-solutions/

Kristen’s LinkedIn: https://www.linkedin.com/in/kristenmcalister/

Tim’s LinkedIn: https://www.linkedin.com/in/timothybernardjones/

Book Mentioned: Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages by Carlota Perez

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kmcalister.substack.com