Revenue is commercial leadership, not just pricing (Dutch)

Sick of overcomplicated revenue strategies? Learn how simplicity and commercial leadership unlock profit for independent hotels.
Niek Kollau shows how to turn chain-level structure into practical wins for small properties.
Guest: Niek Kollau, commercial 'co-pilot' and revenue management consultant at Rev&U, former NH revenue manager and coffee-shop owner, with hands-on experience building commercial structure for independents.
Key takeaways
- Build a clear commercial structure to raise margins and stop reactive price moves
- Use guest profiles to target distribution, attract higher-yield segments and reduce OTA dependence
- Implement year planning and simple segmentation for predictable occupancy and smoother operations
- Add low-cost direct-channel benefits to drive more profitable direct bookings without price wars
Expect practical examples on OTA pricing, direct-channel add-ons and converting guest experience into pricing power.
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Disclaimer: This podcast shares stories, experiences, and opinions from hosts and guests. They are personal perspectives only and not statements of fact or official advice from The Future of Hospitality