S01-EP09 Consumer Behavior

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S01-EP09 Consumer Behavior

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Why do people with similar tastes make totally different buying choices? In this episode of Herocast, Iman Amini dives deep into the psychology of consumer behavior — what drives people to buy, how emotions shape decisions, and how brands like Apple, Coca-Cola, and Digikala master it. Learn how to market with empathy and insight.

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