S2. Ep4 - Are OTAs Your Enemy or Your Biggest Asset?

Are OTAs Your Enemy or Biggest Asset? – Glamping Industry Insights

In this episode, hosts Vicki Jones and John Maddie explore the complex relationship between glamping sites and online travel agents (OTAs). They share practical tips on how to leverage OTAs effectively, maximize direct bookings, and balance dependence on these platforms for a thriving glamping business.

Key Topics:

• The pros and cons of using OTAs: reach, convenience, and costs
• How to turn OTA bookings into repeat direct customers
• Strategies for optimizing your OTA listings (photos, keywords, seasons)
• The importance of collecting guest emails for marketing
• Setting smart pricing: balancing OTA commissions with direct income
• The role of Google Hotels integration in competitive pricing
• When and why to rely on OTAs during low season or last-minute bookings
• How specific OTAs target different customer personas
• Tips for branding subtly within OTA listings and during guest experiences
• Managing cancellations, policies, and hidden costs effectively

Connect with the Hosts: Vicki Jones & John Maddie by emailing [e-mail]

Thanks so much for listening.

To find out more about how GITA can help you and your glamping business then visit www.gitauk.org or find us on the socials...

Instagram - https://www.instagram.com/glampingassociationuk/

Facebook - https://www.facebook.com/profile.php?id=61564207155053

LinkedIn - https://www.linkedin.com/company/glamping-industry-trade-association-uk