S3 EP7: Blueprint Story: Lon Stroschein, Normal 40

Lon Stroschein was at the peak of his career and by all measurements, had "made it", but he still wasn't happy. That's when he set out to create what would become Normal 40, a movement, a mindset, and a process designed to help elite performers step out of their own shadows and into their next chapter. Alex and Joe had the opportunity to talk with Lon about the things that led him to where he is today, what "today" looks like, and what Lon sees ahead.