S4 E10: The Infinity Stone Ritual | Crafting a Marvel Merchantainment Experience (with Kim Millspaugh, @disney.sme)

What if the most powerful Marvel moment was not a ride at all?

This week, Stephen takes us inside The Infinity Stone Ritual, a Marvel merchantainment experience where guests step into Wong’s secret archive, witness the return of the Infinity Stones, and may even be chosen as a new guardian of the universe. Joined by the Queen of Disneyland, Kim Millspaugh (@disney.sme), we explore how story, interactivity, and collectible moments come together to create an experience that is as repeatable as it is magical.

Plus, we play a brand-new game, Marvel Letter Flip, where we take classic Marvel movie titles and twist them one letter at a time to create hilariously alternate universes.

From hidden rituals to one-of-a-kind merchandise, this episode is a deep dive into what makes Disney themed entertainment endlessly inventive and why sometimes the story is the souvenir.

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