"Missing Christmas morning was the moment I realized the business I built for freedom was taking it away." - Tina Sue

What does it take to build a business that creates both freedom and lasting wealth?

In this episode of Sales Culture Unfiltered, Tina Sue, entrepreneur, advisor, and founder of Business Wealth Advisory, joins Dr. Nadia Y. Brown for a candid conversation about what often goes unspoken in women founder-led businesses: the challenge to balance family and business, how to structure your business for long-term success, and what it really takes to build a company that supports, not competes with the life you are trying to create.

Tina Sue shares her journey of building and scaling a company while navigating the tension between external success and internal strain as a mother, leader, and founder. Ultimately, reaching a moment where she seriously explored selling her company to return to corporate America, believing it might be the only way to reclaim balance and alignment. Her exit took an expected turn when her buyer rescinded the offer.

This experience shaped how she operates through her work at Business Wealth Advisory. Tina Sue helps founders think more strategically about valuation, sustainability, and building businesses designed not just for revenue but for long-term personal and financial success.

This conversation is packed with honest reflection, practical insight, and hard-earned lessons for founders who are building and scaling 7-figure businesses that align with their personal lives.

Connect With Tina Sue:

LinkedIn: @tina-sue-moser

Instagram: @businesswealthadvisory

Website: www.businesswealthadvisory.com

Get The Time & Financial Freedom Audit >

Connect with Dr. Nadia:

LinkedIn: @‌drnadia

Instagram: @‌iamdrnadia

Website: www.thedoyenneagency.com

Email: hello@thedoyenneagency.com

See how ready your sales team really is to scale >

Want to be a guest on the podcast?

Email us at askdrnadia@thedoyenneagency.com

"A dopamine hit 20 years ago in sales was a handshake. A dopamine hit in 2025 is a like on a post. It is fundamentally different." - Lisa Proeber

What does it really take to succeed in sales today? In this episode of Sales Culture Unfiltered, Dr. Nadia Y. Brown sits down with Lisa Proeber, founder of The Middle 6, for an honest and energizing conversation about what has fundamentally changed in sales. With 20 years of experience spanning both analog relationship-selling and today's AI-driven landscape, Lisa brings a unique perspective that bridges the best of both worlds, offering reassurance that adapting is achievable.

From standardizing your sales process to leading a team of wildly different personalities, Lisa shares the practical frameworks, mindset shifts, and leadership strategies that help sales organizations grow with intention. Whether you are a sales leader looking to build a stronger team culture, a rep trying to find your footing, or a business owner ready to scale, this episode delivers the tools you need to lead your sales culture forward in today's sales landscape.

Connect With Lisa:

LinkedIn: @the-middle-six

Instagram: @themiddlesix

Website: www.themiddlesix.com

Connect with Dr. Nadia:

LinkedIn: @‌drnadia

Instagram: @‌iamdrnadia

Website: www.thedoyenneagency.com

Email: hello@thedoyenneagency.com

Want to be a guest on the podcast?

Email us at askdrnadia@thedoyenneagency.com

Are you prepared to obtain a clear, prioritized roadmap for transitioning from a sole salesperson to a sales leader, while maintaining your values and avoiding burn out?

Book Your Culture-First Sales Audit

In part two, Dr. Nadia Y. Brown discussed the real challenges of stepping into a sales organization you didn't build, from inheriting existing dynamics to earning trust with your new team. Click here to watch part two.

In this final episode of the series, she breaks down the practical framework for building and transforming a sales culture from the middle of the organization. When you're responsible for results but don't hold founder-level authority, the path forward requires strategy, clarity, and intentional leadership.

Drawing on her years of experience, Dr. Nadia walks through how leaders can bring clarity to the existing sales environment, capture the critical knowledge that often lives with one person, and create the shared expectations and cultural alignment needed before a team can successfully grow.

If you are responsible for leading the transformation of your sales culture, this episode offers a clear framework for building one that is intentionally structured, scalable, and built for success, helping you feel prepared and motivated to lead change.

Learn About The Sales Infrastructure Diagnostic >

Connect with Dr. Nadia:

LinkedIn: @‌drnadia

Instagram: @‌iamdrnadia

Website: www.thedoyenneagency.com

Email: hello@thedoyenneagency.com

Interested in being a guest on the podcast?

Apply here.