Season 4 Episode 2: Creating Impactful Communication Strategies (ft. Kristyna Mazankova)
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Season 4 Episode 2: Creating Impactful Communication Strategies (ft. Kristyna Mazankova)
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Narrated by:
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By:
On this episode of Proof-of-PR, Kelley Weaver is joined by Kristyna Mazankova, a seasoned PR and communications consultant with over a decade of expertise in crafting and executing impactful communication strategies. She is the former Head of PR for BTC Inc, where she led communication efforts for the largest and most influential media platform in the bitcoin space.
To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.
#PRtips #TheBitcoinConference #ProofofPR #MediaRelations
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⏰ Timestamps:
0:00 | Intro
1:40 | Who is Kristyna Mazankova?
4:30 | How much has PR shifted the narrative of Bitcoin?
6:29 | Coordinating press for the Bitcoin Conference
10:42 | Challenges of Trump at Bitcoin 2025 conference
17:36 | Why Bitcoin comms strategies can be difficult
22:09 | 1st Bitcoin Major at a University
25:29 | BITWIRE AD
27:08 | PR strategy for BTC Inc
29:02 | Building real relationships with reporters
31:29 | Biggest PR mistake that founders make
35:25 | Why AI will NOT replace human PR professionals
38:30 | How to start a career in Bitcoin PR
41:51 | Don't be scared to share your story
44:51 | What to expect at Bitcoin 2026
34:25 | Outro
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🔗 Kristyna Mazankova Links:
X: https://x.com/MaKristyn
LinkedIn: https://www.linkedin.com/in/kristynamazankova/
🔗 Melrose & PoPR Links:
Website: https://www.melrosepr.com
YouTube: https://www.youtube.com/@proof-of-pr
X: https://x.com/ProofOfPR
X: https://x.com/MelrosePR
LinkedIn: https://www.linkedin.com/company/melrose-public-relations
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📢 Disclaimer:
The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.