Semiconscious - Episode 9

As the editor-in-chief of Elektronik Praxis, a well known and highly respected German-language publication for electronics design engineers, Maria Beyer-Fistrich is helping to lead the response of journalists and the traditional news media to the sweeping changes in the habits of professional consumers of product and technical news. How does a media organisation today satisfy the desires of the TikTok generation as well as of veteran professionals?

Maria has serious plans in place for the evolution of Elektronik Praxis' products and its journalistic methods. Listen to her explain to Semi Conscious host Tim Weekes what's changing at Elektronik Praxis, and how marketing executives in the electronics industry should be retooling their engagement with the professional media.

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