She Sells $50M With 2 Agents (Why Most Teams Hire Wrong)

Get 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribe Get The Complete Hyper-Local Content Blueprint Free Today: https://a-impact-media.kit.com/e0947da6a5 Amanda Ryan leads a Dallas-Fort Worth real estate team that's closing nearly 100 deals a year with just 2 agents. Instead of chasing leads the traditional way, she's built a community-first strategy using simple local guides that people actually want—and it's generated hundreds of leads without feeling like a sales pitch. She explains: - Why personality tests are non-negotiable before any team interview - How 2-4 page Canva guides generate up to 200 email leads each - The hiring mistake that almost broke her team's standards - Why she refuses to train brand new agents (and what she looks for instead) - The "messy middle" phase every growing team must survive We cover: (01:32) Consistently Selling 50-75+ for Years (01:40) Hit 91 in 2023, 89 in 2024 (02:29) Went All-In on Community Guides (03:18) 2-4 Page Canva Guides (05:32) Getting 1-200 Emails Per Guide (05:59) Fort Worth Rodeo Guide Crushed (06:55) Real Estate Guides Failed (09:36) Why We Don't Ask for Phone Numbers (11:24) Narrowing to Three Specific Areas (14:35) Social Media: Local and Agent Referrals (15:17) Three Builders—Interviewing for Fourth (18:02) First Builder Was an Expired (20:00) I Strongly Disagree With Your Price (24:03) Virtual Staging Without Asking (27:22) Builder-Specific Listing Presentation (34:50) Meet Grace—My Ideal Client (35:39) Ad (38:53) Too Many Systems Not Talking (43:36) Seven Platforms Down to Two (44:59) Two Sales, Two Admin—Only Four People (51:35) Can't Train Someone to Be a Good Person (53:03) Ad (55:36) Personality Tests Before Interviews (58:00) Follow Amanda on Instagram (58:13) Leaders Help Everyone Climb Upp Resources: Guest links: Website: https://onthemovedfw.com/ Instagram: https://www.instagram.com/onthemovewithamanda/ YouTube:https://www.youtube.com/@onthemovedfw My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.