Skin in the Game Podcast By BTPM NPR cover art

Skin in the Game

Skin in the Game

By: BTPM NPR
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Get ready for a front-row seat to the business of sports with Skin in the Game, the weekly sports industry podcast hosted by sports marketing expert John Cimperman and veteran sports business journalist Tim O’Shei. If you follow sports news, sports business trends, or the fast-changing world of NIL, college athletics, pro leagues, and sports media, this show is your essential listen.Each episode goes beyond the headlines to explain why these developments matter. Skin in the Game breaks down how major sports business decisions ripple through teams, athletes, fans, and communities across North America. From the NFL, NHL, PWHL, WNBA, NBA, MLB, and MLS to college rivalries, high school sports, and the expanding youth sports economy, John and Tim reveal how industry shifts affect competitiveness, revenue, fan engagement, and the future of sports.Expect in-depth analysis, insider interviews, and expert commentary on the stories driving today’s sports economy—along with new perspectives you won’t hear anywhere else.New episodes air weekly on BTPM NPR Saturdays at 4 p.m., with rebroadcasts Tuesdays at 11 a.m.Stream Skin in the Game on-demand on all major podcast platforms, including Apple Podcasts, Spotify, and YouTube. Politics & Government
Episodes
  • The Future of Hockey Starts with Access

    The Future of Hockey Starts with Access
    Mar 21 2026
    In this episode of Skin In The Game, John Cimperman sits down with Rick Nadeau of Nadeau Sports to explore what it really takes to grow the game of hockey. Drawing on his experience with Madison Square Garden and his work advising teams and leagues, Nadeau breaks down how fan development starts at the grassroots level—creating meaningful, accessible entry points for young athletes and their families. With renewed excitement coming out of international competition, including the Olympics, hockey has a major opportunity to expand its reach—but only if the sport can meet that interest with access. From rising participation in girls’ hockey to the need for more affordable, flexible pathways beyond elite travel teams, this conversation highlights both the momentum and the challenges facing the sport. At its core, the future of hockey depends on opening the door for those not yet in the game.
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    57 mins
  • From Grassroots to Gold Medals: How USA Fencing Is Expanding the Sport

    From Grassroots to Gold Medals: How USA Fencing Is Expanding the Sport
    Mar 14 2026
    Fencing may be one of the oldest Olympic sports, but in the United States it is experiencing a modern surge in growth. This week on Skin In The Game, hosts John Cimperman and Tim O’Shei sit down with Phil Andrews, CEO of USA Fencing, and Brad Suchorski, Director of Membership Service and Growth, to explore how the national governing body is expanding the sport across the country. From grassroots programs to elite Olympic competition, Andrews and Suchorski explain how USA Fencing manages everything connected to the sport in the United States — including more than 750 clubs and a growing membership base. The conversation dives into the business strategy of growing the sport, including marketing campaigns that introduce new audiences to fencing, how they examine and launch clubs in emerging markets, and how experiential programs like Fencing Across America allow people to try the sport for themselves. While the 2028 Olympic Games in Los Angeles may seem far off, Andrews and Suchorski explain how USA Fencing is already preparing for the games. Finally, are you curious about trying something new? Visit usafencing.org to find a club near you!
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    54 mins
  • Cowboys, Cowgirls, and Big Business: The Growth of Professional Rodeo

    Cowboys, Cowgirls, and Big Business: The Growth of Professional Rodeo
    Mar 7 2026
    Rodeo may have deep roots in the American West, but today it’s becoming a global sports business, with a focus on equity in the sport. In this episode of Skin In The Game, hosts John Cimperman and Tim O’Shei are joined by Sean Gleason, CEO and Commissioner of Professional Bull Riders (PBR), and Linsay Rosser-Sumpter, Commissioner of Premier Women’s Rodeo (PWR). The conversation explores the explosive growth of rodeo, including sold-out events at Madison Square Garden, major television deals and the expanding global footprint of professional bull riding. Gleason explains how PBR evolved from a small group of riders investing $1,000 each into a global sports property alongside UFC and WWE. Rosser-Sumter shares how Premier Women’s Rodeo, with the support of PBR, is creating long-overdue opportunities for female athletes centered around increased prize money, competitive disciplines, and bringing women’s rodeo to national television. Whether you are a rodeo fan or just rodeo-curious, this episode is for you.
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    54 mins
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