Small Business Social Media Rule #3: Respond to Every DM

Welcome back to The Rules Small Business Owners Should Follow Online.

Rule #3: If you have a business account, you must respond to DMs, comments, tags, and mentions.

In this episode of Marketing Minute, Paige explains why social media engagement is not optional for small business owners. Ignoring DMs or comments is like letting your business phone ring or leaving emails unanswered. Every response is an opportunity to strengthen client relationships, improve customer experience, and build trust with future customers.

Whether it’s turning a neutral interaction into a great experience or salvaging a negative one, showing up in your inbox matters.

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