• 025: What an Email List Actually Does for Your Business
    Mar 18 2026

    If email has felt confusing, inconsistent, or like one more thing you should be doing … this one’s for you. We’re not getting into tech or overthinking strategy; we’re just talking about what email actually does in a real business. Because when it’s steady, it changes things in a way social media just doesn’t.

    In this episode, we talk about:

    • Why email helps you stop rebuilding attention from scratch
    • The difference between followers and people who choose to stay connected
    • How consistency (not creativity) builds real trust
    • What email actually produces over time—especially for builders
    • A simple first step to create a steady weekly rhythm


    RESOURCES MENTIONED IN THIS EPISODE

    • This Week's Free Action Guide: The Email Consistency Framework
    • The Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community


    SUBSCRIBE & REVIEW

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

    🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!


    MORE FROM BECKY & LAURIE

    Website: smartsoulfulbusiness.com
    Instagram: instagram.com/smartsoulfulbusiness
    Facebook: facebook.com/smartsoulfulbusiness
    Pinterest: pinterest.com/smartsoulfulbusiness
    Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

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    23 mins
  • 024: Our Real Book Sales Numbers: The Good, The Embarrassing & The Honest
    Mar 11 2026

    In this behind-the-scenes episode, we’re sharing our real book sales numbers — what our self-published books have actually made, what worked, what didn’t, and what’s still sitting on our computers.

    If you’ve ever wondered how much money a book really makes on Amazon KDP — or whether writing a book is worth it — this is the honest conversation.

    In this episode, we cover:

    • The actual revenue from our books (yes, real numbers)
    • Why one book makes $4,000 a year, and another made $16
    • The difference between writing a book and marketing a book
    • What we’d update, fix, and do differently
    • Why we’d both still write our books again



    RESOURCES MENTIONED IN THIS EPISODE

    • This Week's Free Action Guide: The 10-Minute Book Audit
    • The Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community


    SUBSCRIBE & REVIEW

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

    🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!


    MORE FROM BECKY & LAURIE

    Website: smartsoulfulbusiness.com
    Instagram: instagram.com/smartsoulfulbusiness
    Facebook: facebook.com/smartsoulfulbusiness
    Pinterest: pinterest.com/smartsoulfulbusiness
    Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

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    30 mins
  • 023: Why A Book Changes How People See You (Even in a Crowded World)
    Mar 4 2026

    Even in a noisy, content-heavy world, a book still carries weight. In this episode, we talk about how books function socially and professionally - and why writing one often changes how people listen to you, trust you, and engage with your ideas.

    We reframe authority as trust, not platform size, and explore why a book can be a gift rather than a pitch. This episode helps us imagine life after the book, without adding pressure to get it perfect.

    In this episode, we talk about:

    • How books quietly build credibility and trust
    • Why the words expert, authority, and influence don’t require a fancy title
    • How a book gives your ideas a perfect place to live
    • What changes after you write (and publish) your work


    RESOURCES MENTIONED IN THIS EPISODE

    • This Week's Free Action Guide: The Quiet Authority Map
    • The Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community


    SUBSCRIBE & REVIEW

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

    🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!


    MORE FROM BECKY & LAURIE

    Website: smartsoulfulbusiness.com
    Instagram: instagram.com/smartsoulfulbusiness
    Facebook: facebook.com/smartsoulfulbusiness
    Pinterest: pinterest.com/smartsoulfulbusiness
    Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

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    29 mins
  • 022: Your First Book: The Goal Isn’t ‘New York Times Bestseller’ (Here’s Why)
    Feb 25 2026

    We often put impossible pressure on a first book - and then wonder why it never gets finished. In this episode, we talk about why your first book doesn’t need to be big, definitive, or impressive to matter.

    We explore how releasing outcome pressure actually creates momentum and why small, clear, finishable books often do the most good. We’re all about choosing progress over performance and letting your first book be what it needs to be.

    In this episode, we talk about:

    • Why first books get stuck under unrealistic expectations
    • The difference between “important” and “finishable”
    • How starting small creates confidence, clarity, and momentum
    • Why we believe the job of a first book is simply to be finished


    RESOURCES MENTIONED IN THIS EPISODE

    • This Week's Free Action Guide: The Finishable First Book Filter
    • The Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community


    SUBSCRIBE & REVIEW

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

    🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!


    MORE FROM BECKY & LAURIE

    Website: smartsoulfulbusiness.com
    Instagram: instagram.com/smartsoulfulbusiness
    Facebook: facebook.com/smartsoulfulbusiness
    Pinterest: pinterest.com/smartsoulfulbusiness
    Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

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    26 mins
  • 021: Publishing Isn’t What It Used to Be - and That’s Actually Good News
    Feb 18 2026

    Publishing has changed dramatically, and for most people, that’s a gift - not a loss.

    In this episode, we unpack how self-publishing and Amazon KDP have reshaped the book industry and removed many of the barriers that used to keep meaningful books hidden.

    We talk honestly about fear, overwhelm, and the myth that “anyone can publish now, so does it even matter?” If publishing feels intimidating or risky, this conversation brings some honest relief.

    In this episode, we talk about:

    • How the publishing industry has shifted from gatekeeping to access
    • Why self-publishing isn’t second-rate (it’s strategic)
    • What still makes a book meaningful in a crowded market
    • Why Amazon KDP lowers risk without lowering impact


    RESOURCES MENTIONED IN THIS EPISODE

    • This Week's Free Action Guide: The Calm Publishing Reality Check
    • The Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community


    SUBSCRIBE & REVIEW

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

    🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!


    MORE FROM BECKY & LAURIE

    Website: smartsoulfulbusiness.com
    Instagram: instagram.com/smartsoulfulbusiness
    Facebook: facebook.com/smartsoulfulbusiness
    Pinterest: pinterest.com/smartsoulfulbusiness
    Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

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    28 mins
  • 020: Why Everyone Should Write a Book (And Why So Many Never Do)
    Feb 11 2026

    So many people want to write a book — and quietly carry the disappointment of never doing it.

    In this episode, we talk about why that desire matters, why finishing is often harder than starting, and why writing a book is about growth, clarity, and courage — not ego.

    We explore what keeps people stuck and why “someday” so often turns into never. This is a permission-giving conversation for anyone who’s ever wondered if they really should write a book.

    In this episode, we talk about:

    • Why wanting to write a book is reason enough
    • The emotional cost of never finishing something that matters
    • How writing supports confidence and personal growth
    • Why finishing — not perfection — is the real win


    RESOURCES MENTIONED IN THIS EPISODE

    • This Week's Free Action Guide: The First Book Permission Check
    • The Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community


    SUBSCRIBE & REVIEW

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

    🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!


    MORE FROM BECKY & LAURIE

    Website: smartsoulfulbusiness.com
    Instagram: instagram.com/smartsoulfulbusiness
    Facebook: facebook.com/smartsoulfulbusiness
    Pinterest: pinterest.com/smartsoulfulbusiness
    Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

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    26 mins
  • 019: Living Softly: A New Way to Hold Work, Business, and Creativity
    Feb 4 2026

    What if the opposite of hard isn’t easy—but soft? In this episode, we talk about what it looks like to live and work softly in a world that constantly tells us business, selling, and creativity have to be hard.

    Not soft as in vague or wobbly - but soft as in grounded, steady, and kind to ourselves while we do meaningful work. This is a conversation about pressure, language, and the quiet ways we make things harder than they need to be.

    In this episode, we talk about:

    • Why hard work comes naturally to us - and how “soft” offers a better way to the same goal
    • How pressure and self-criticism sneak into our work without us noticing
    • Simple language shifts that help interrupt shame spirals
    • What it looks like to hold work, selling, and creativity with care instead of force
    • Why approaching ideas (like writing a book) with curiosity can open doors instead of shutting us down



    RESOURCES MENTIONED IN THIS EPISODE

    • This Week's Free Action Guide: Soft, Not Smaller: A Language & Pressure Reset
    • The Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community


    SUBSCRIBE & REVIEW

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

    🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!


    MORE FROM BECKY & LAURIE

    Website: smartsoulfulbusiness.com
    Instagram: instagram.com/smartsoulfulbusiness
    Facebook: facebook.com/smartsoulfulbusiness
    Pinterest: pinterest.com/smartsoulfulbusiness
    Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

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    39 mins
  • 018: Ethical Scarcity: Timers, Flash Sales & Deadlines (That Don’t Feel Manipulative)
    Jan 28 2026

    Many new entrepreneurs hesitate to use deadlines and timers because they’ve only seen them used with pressure, urgency hacks, or gimmicks that don’t match their values.

    But ethical scarcity isn’t about manipulating anyone — it’s about honoring your capacity, giving people clarity, and creating a structure that feels respectful to everyone involved.

    In this episode, we’re breaking down how to use timing and nudges that feel honest, human, and completely aligned with who you are.

    Inside this episode:
    • What ethical scarcity actually looks like for women who lead with integrity
    • How deadlines can serve your people instead of stressing them
    • Simple timing structures that feel human, not hype-y
    • Ways to close your offer with confidence (and zero drama)


    Get Your Free Action Guide: The Ethical Scarcity Builder

    Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community


    SUBSCRIBE & REVIEW

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more Christian women who need to hear this.

    🎙 Thanks for tuning in to Smart Soulful Business Podcast! See you next week!


    MORE FROM BECKY & LAURIE

    Website: smartsoulfulbusiness.com
    Instagram: instagram.com/smartsoulfulbusiness
    Facebook: facebook.com/smartsoulfulbusiness
    Pinterest: pinterest.com/smartsoulfulbusiness
    Smart Soulful Business Facebook Community: smartbusiness.thrivecart.com/soulful-strategy-community

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    26 mins