SoTellUs Time Podcast By Trevor Howard: Business Marketing Expert cover art

SoTellUs Time

SoTellUs Time

By: Trevor Howard: Business Marketing Expert
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SoTellUs Time is a podcast for business owners and entrepreneurs wanting to learn how to grow their business from the basics all the way to the advanced from the latest technics and technologies. Together the hosts of SoTellUs Time have over 40 years of marketing experience from start ups to $100,000,000 companies. They have started several successful 7 figure companies and advised thousands of companies in 19 countries generating hundreds of millions in revenue.SoTellUs 2018 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How to Build Momentum When You Feel Stuck

    How to Build Momentum When You Feel Stuck
    Mar 24 2026
    Ever feel like you're working hard, but nothing is moving forward? In this episode of SoTellUs Time, Trevor Howard breaks down exactly how to build momentum when you feel stuck in business, leadership, marketing, or life. If you've been feeling overwhelmed, frustrated, plateaued, burned out, or stuck second-guessing your next move, this conversation will help you stop overthinking and start creating real progress. The truth is, momentum is not something you wait for. Momentum is something you create. Most people think being stuck means they need a better strategy, but in many cases, being stuck is really an action problem. When you stop waiting for perfect timing, perfect clarity, and perfect conditions, you can finally start moving again. In this episode, we talk about why people get stuck in the first place. Sometimes it's because there are too many problems and no clear starting point. Sometimes it's perfectionism and fear of making the wrong decision. Sometimes it's discouragement from not seeing immediate results. And sometimes it's plain fatigue and burnout. No matter what the cause is, the solution almost always starts with action. We shares practical ways to create momentum fast, including how to shrink the target so progress feels manageable again. Instead of trying to fix everything at once, focus on one small, meaningful action. One client follow-up. One system improvement. One piece of content. One revenue-producing move. Small wins create big momentum, and the fastest way to get unstuck is to lower the barrier to action. You'll also hear why imperfect action beats overthinking every single time. Clarity does not come from sitting still and analyzing every option forever. Clarity comes from movement. It comes from sending the email, making the uncomfortable call, testing the idea, launching before you feel fully ready, and learning as you go. If you've been waiting until everything feels certain, this episode will help you break that cycle. Another major principle in this episode is learning how to stack small wins daily. Momentum compounds like interest. Trevor shares a simple framework you can use every day: 1 revenue activity 1 operational improvement 1 relationship touchpoint This daily discipline helps build confidence, create visible progress, reduce overwhelm, and keep your business moving forward even when motivation is low. We also talk about something many entrepreneurs and leaders overlook: your environment. Sometimes you are not stuck because your strategy is bad. Sometimes you are stuck because your energy is stale. A change in environment can create a powerful reset. That could mean working from a different location, changing your routine, reviewing your wins from the past 90 days, or talking to someone outside your business who can give you fresh perspective. Sometimes you do not need a new plan. You need new energy. One of the most powerful parts of this episode is the reminder that you do not have to build momentum alone. You can borrow momentum from other people. Accountability partners, team check-ins, coaching, mastermind groups, and public commitments can all help you move faster and stay consistent. Momentum is contagious, and getting around people who are moving can help you start moving too. If you are an entrepreneur, business owner, salesperson, marketer, leader, or anyone trying to grow in business and life, this episode is packed with practical advice to help you take action now. This is not just motivation. This is a simple, tactical framework for getting unstuck and building forward progress. In this episode, we cover: How to build momentum when you feel stuck Why overwhelm and perfectionism keep people frozen How to stop overthinking and take action Why small wins matter more than giant plans How to create clarity through movement A simple daily framework for consistent progress How changing your environment can reset your energy Why accountability and borrowed momentum matter How to overcome burnout, discouragement, and plateaus How business owners and leaders can regain traction quickly If you've been asking yourself how to get unstuck, how to stay motivated, how to regain momentum in business, or how to stop feeling paralyzed by big goals, this episode is for you. Your challenge after watching: What is ONE action you can take in the next hour? You do not need to solve everything today. You just need to start moving. Subscribe for more episodes on business growth, leadership, entrepreneurship, marketing, customer experience, mindset, reviews, systems, sales, and building a better business. Follow SoTellUs Time for more content designed to help entrepreneurs and business leaders grow smarter and faster. SoTellUs Time YouTube Channel: youtube.com/sotellus #BuildMomentum #FeelingStuck #BusinessGrowth #EntrepreneurMindset #LeadershipDevelopment #MotivationForEntrepreneurs #SmallWins #TakeAction #StopOverthinking #BusinessPodcast #SoTellUsTime #...
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    27 mins
  • The Hidden Danger of Nice Leadership in Business

    The Hidden Danger of Nice Leadership in Business
    Mar 17 2026
    Are you being a nice leader when your business actually needs a clear leader? In this episode of SoTellUs Time, we break down the real danger of "nice" leadership in business and why being too accommodating can quietly damage team performance, accountability, culture, and business growth. Many business owners avoid hard conversations because they do not want to hurt feelings, create conflict, or seem too harsh. But when leaders tolerate missed deadlines, poor performance, bad attitudes, and low standards for too long, the cost is high. Your best employees get frustrated, expectations become unclear, productivity drops, and the business suffers. This episode is for entrepreneurs, small business owners, managers, team leaders, and executives who want to lead with more confidence, improve communication, strengthen company culture, and create a high-performing team without becoming cold or uncaring. We cover the critical difference between nice leadership vs kind leadership, why so many business owners fall into the trap of over-accommodating employees, and what strong but respectful leadership actually looks like in the real world. You'll learn why: Avoiding difficult conversations makes leadership problems worse Over-accommodating poor performance hurts your best employees Lack of accountability creates confusion and weakens culture Clear expectations reduce tension and improve team performance Respectful honesty builds stronger teams than passive leadership Strong leadership is not about being mean, it is about being clear We also share a simple framework for handling difficult employee conversations with confidence, including how to: Address repeated lateness Correct missed deadlines Explain the impact of poor performance Reset expectations clearly Offer support without lowering standards If you have ever thought: "I don't want to hurt their feelings." "Maybe it will get better on its own." "They're going through a lot." …this episode will help you understand why delayed leadership creates bigger problems later, and how to replace "nice" leadership with clear, kind, accountable leadership that helps both your team and your business grow. In this episode, we discuss: The danger of nice leadership in business Why leaders avoid confrontation The difference between nice and kind leadership Leadership communication skills for business owners How accountability improves company culture Why high performers leave when standards are inconsistent How to set clear expectations with employees How to handle difficult conversations at work Leadership mistakes that hurt small businesses How to lead with clarity, respect, and confidence Timestamps: 00:00 – The danger of "nice" leadership 01:00 – When avoiding the issue makes it worse 02:00 – Nice leadership vs kind leadership 05:00 – Why business owners fall into the nice leader trap 08:00 – The hidden costs of avoiding accountability 12:00 – What strong and respectful leadership looks like 15:00 – A practical script for difficult conversations 16:30 – Final takeaway: clarity is kindness in leadership If you are building a business and want better systems, better communication, better leadership, and better customer experiences, this episode is for you. On SoTellUs Time, we talk about business growth, leadership, marketing, customer experience, team development, accountability, reviews, automation, and strategies to help business owners scale smarter. Subscribe for more episodes on: leadership development, small business growth, entrepreneurship, team accountability, employee management, customer service, business systems, marketing strategy, reviews, and operational excellence. Subscribe to SoTellUs Time: https://www.youtube.com/@sotellus Learn more about SoTellUs: https://www.sotellus.com If this episode helped you, leave a comment with this word: CLARITY Tell us: Have you ever waited too long to address a team issue? #Leadership #BusinessLeadership #SmallBusiness #Entrepreneurship #Management #TeamLeadership #EmployeeAccountability #CompanyCulture #BusinessGrowth #SoTellUsTime danger of nice leadership, nice leadership in business, leadership accountability, clear leadership, kind leadership, leadership communication, difficult conversations with employees, how to hold employees accountable, leadership tips for business owners, employee performance management, business leadership skills, small business leadership, team accountability, company culture problems, entrepreneur leadership advice, managing poor performance, leadership training for entrepreneurs, workplace accountability, leadership clarity, business growth leadership
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    21 mins
  • Stop Being Busy: The Hidden Cost of Constant Work for Business Owners | Productivity, Focus & Business Growth

    Stop Being Busy: The Hidden Cost of Constant Work for Business Owners | Productivity, Focus & Business Growth
    Mar 10 2026
    Are you constantly busy in your business but still feel like you're not making real progress? Many entrepreneurs, founders, and small business owners spend their days responding to emails, handling minor issues, and jumping from task to task. By the end of the week, they are exhausted — yet the business hasn't truly moved forward. In this episode of SoTellUs Time, Trevor breaks down one of the biggest hidden problems in entrepreneurship: being busy without being productive. Most business owners do not struggle with motivation or work ethic. In fact, the opposite is true. They work incredibly hard. The real challenge is misdirected effort — spending time on tasks that feel important but don't actually grow the business. If you want to grow faster, increase revenue, and build a company that scales, you must learn how to separate activity from progress. This episode introduces a simple but powerful framework that helps business owners identify what truly moves the needle — and what is quietly wasting their time. Whether you're running a startup, managing a growing company, or trying to scale your current operation, this conversation will help you rethink how you approach your daily workload and leadership priorities. If you've ever ended the week thinking, "I worked nonstop, but did anything actually move forward?" — this episode is for you. What You'll Learn in This Episode ✔ Why being busy is often the biggest productivity trap in business ✔ The difference between working hard and creating real growth ✔ Why most entrepreneurs spend too much time reacting instead of leading ✔ The three questions that can instantly refocus your week ✔ How to identify the activities that actually grow your company ✔ Why protecting your time is one of the most important leadership skills ✔ How successful founders prioritize differently than overwhelmed owners ✔ The simple mindset shift that can dramatically improve business progress The Busy Business Owner Trap Many entrepreneurs fall into the same pattern. Their days are filled with: • Emails and messages • Operational problems • Small fires that constantly appear • Meetings that may not be necessary • Minor details that feel urgent • Notifications pulling them in every direction These tasks feel productive because they require action. But they rarely drive real business growth. The truth is: If everything feels urgent, nothing is truly important. Without a clear system for prioritization, business owners often spend the majority of their time maintaining the business instead of growing it. The 3 Questions That Can Refocus Your Entire Week One of the most powerful leadership habits is asking the right questions. Instead of reacting to every issue, Trevor and Troy share a simple framework that helps owners regain control of their priorities. Every week, ask yourself: 1. What actually grows the business? These are activities like: • Sales conversations • Strategic partnerships • Marketing campaigns • Hiring great people • Building scalable systems • Improving customer experience These actions directly impact revenue, growth, and long-term success. 2. What only maintains the business? Some work is necessary but does not drive growth. Examples include: • Administrative tasks • Scheduling • Internal communication • Operations management • Routine updates and reporting These things keep the business functioning, but they are not the primary growth drivers. 3. What should I stop doing entirely? This is where the biggest breakthroughs happen. Many business owners are spending valuable time on tasks that: • Someone else could handle • Don't significantly impact results • Exist because of perfectionism • Are distractions disguised as productivity The reality is that many founders are stuck doing $10-an-hour work while $1,000 decisions wait. The 80/20 Rule of Business Success A core principle discussed in this episode is the Pareto Principle, also known as the 80/20 Rule. In most businesses: 20% of your efforts produce 80% of your results. The challenge is identifying that 20% and protecting it. Successful entrepreneurs do not simply work harder. They work more intentionally. They protect time for: • Strategic thinking • Sales and revenue generation • Building partnerships • Leadership and culture • Long-term planning • Creating systems that scale These are the activities that separate busy owners from successful leaders. Why Focus Is a Competitive Advantage In today's business world, distractions are everywhere. Notifications, emails, social media, constant communication, and operational noise can easily consume an entire day. But the companies that grow the fastest are not run by the busiest founders. They are run by the most focused leaders. Focus allows you to: • Move faster than competitors • Make better decisions • Allocate resources more effectively • Scale systems that actually work • ...
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    17 mins
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If you are a business owner, entrepreneur, or something thinking about starting a business you NEED to listen to this podcast. It teaches you everything from marketing, sales, tracking numbers and basically everything to run a successful SELF sustaining business.

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