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Social Media for Social Impact

Social Media for Social Impact

By: Dr. Misha Kouzeh
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Welcome to Social Media for Social Impact— the podcast where we explore how clicks, shares, and stories aren’t just shaping culture, but driving real change. I’m your host, Misha Kouzeh, and together we’ll uncover the strategies, tools, and lessons behind campaigns that move people — and move the needle for business too.

Now, let’s be honest. Social media can feel like a noisy, crowded place. But when used intentionally, it’s one of the most powerful tools we have for creating impact at scale. From viral campaigns that spark conversations worldwide, to small grassroots movements that start with a single post, we’ll dive into what works, what doesn’t, and how use social media as a force for good.

Along the way, I’ll be joined by leaders in business, marketing, tech, higher education, and more. We’ll talk about how to measure the ROI of doing good, why purpose is the new brand currency, and how AI is reshaping influence in ways we’re only beginning to understand.

So whether you’re a marketer, a business leader, social entrepreneur, or someone who just believes social media can be more than doomscrolling — this podcast is for you.

Dr. Misha Kouzeh Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Why Trust Is the Real Currency of Social Media for Social Impact

    Why Trust Is the Real Currency of Social Media for Social Impact
    Mar 8 2026

    In this episode of Social Media for Social Impact, host Dr. Misha Kouzeh interviews Jessica Jackley, founder of Kiva, about how trust, storytelling, and digital platforms can drive social entrepreneurship. Jessica shares how hearing Dr. Muhammad Yunus reframe poverty as a lack of opportunity inspired her to leave her job, travel to East Africa, and help launch Kiva, a platform that allows people to lend directly to entrepreneurs around the world. What began as seven loans totaling $3,000 has grown into more than $2.5 billion in loans globally. She discusses how radical transparency helped Kiva build trust, including lessons from an early fraud case that strengthened the platform’s systems and community support. Jessica also offers advice for social entrepreneurs on ethical storytelling, avoiding trend-driven noise, and building meaningful impact through digital platforms.

    00:00 Introduction to Social Media for Social Impact

    01:15 Meet Jessica Jackley: Kiva Co-Founder & Social Enterprise Pioneer

    02:30 The Early Days of Kiva & The Power of Storytelling

    08:30 From $3,000 to $2.5 Billion in Microloans

    11:30 Radical Transparency: Kiva's First Fraud Case

    17:00 Storytelling Strategy for Social Entrepreneurs

    24:00 Co-Creation & Ethical Marketing

    28:30 Breaking the Self-Sacrifice Myth

    32:45 What's Next: Volunteering & New Book

    Connect with Jessica on LinkedIn: www.linkedin.com/in/jessicajackley.

    Check out her latest book: www.penguinrandomhouse.com/books/790033/a-kids-book-about-giving-by-jessica-jackley.

    I'm happy you're here! Like the show?

    · Leave a rating and review on your favorite platform

    · Drop comments or questions for future episodes

    · Connect with me directly on LinkedIn: www.linkedin.com/in/mkouzeh
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    37 mins
  • How to Land Social Impact Jobs Using LinkedIn and Networking

    How to Land Social Impact Jobs Using LinkedIn and Networking
    Jan 20 2026

    In this episode of 'Social Media for Social Impact,' host Misha interviews Ben Precourt, LinkedIn's 'Boston Social Impact Guy.' They discuss how LinkedIn and other digital platforms can boost credibility and visibility in the nonprofit and social impact sectors. Ben shares his journey of becoming a key figure in Boston's social impact community through consistent and strategic LinkedIn postings. They explore challenges in the social impact job market, the importance of living wages, and practical tips for networking and building a personal brand on social media. Ben also introduces his new initiative, 'Hype for Good,' aimed at creating a nationwide network of social impact influencers. They conclude with advice on leveraging social media for personal and organizational growth.

    00:00 Introduction to Social Media for Social Impact

    00:40 Meet Ben Precor: The Boston Social Impact Guy

    01:36 Ben's Journey into Social Impact

    03:53 Challenges in the Social Impact Job Market

    08:59 The Importance of Volunteering

    13:09 Using LinkedIn Effectively

    23:04 Hype for Good: A New Initiative

    24:57 Ben's Career and Future Plans

    28:33 Final Thoughts and Closing Remarks

    Connect with Ben on LinkedIn: www.linkedin.com/in/bostonsocialimpactguy

    I'm happy you're here! Like the show?

    · Leave a rating and review on your favorite platform

    · Drop comments or questions for future episodes

    · Connect with me directly on LinkedIn: www.linkedin.com/in/mkouzeh
    Show more Show less
    33 mins
  • Saving Our Home Planet: Inside Patagonia’s Social Media Philosophy

    Saving Our Home Planet: Inside Patagonia’s Social Media Philosophy
    Dec 19 2025

    In this episode of 'Social Media for Social Impact,' host Misha Kouzeh discusses with Felipe Guzman, Patagonia's Social Media Lead, how the brand uses digital platforms to drive environmental activism and community engagement. The conversation covers Patagonia's mission to save the planet, their innovative campaigns like 'Vote Her' and 'Don't Buy This Jacket,' and their approach to staying authentic and values-driven in social media. Guzman shares insights on balancing brand risks, managing online backlash, and cultivating a loyal, values-aligned community. The episode also highlights Patagonia's upcoming 'Work in Progress' report, showcasing the brand's commitment to transparency and continuous improvement in sustainability.

    00:00 Introduction: Challenging Consumerism

    00:29 Welcome to Social Media for Social Impact

    01:29 Patagonia's Mission and Social Media Strategy

    02:18 Building Authenticity and Community

    08:15 Campaigns and Creative Strategies

    17:02 Navigating Online Backlash

    21:09 The Power of Community Stories

    23:38 Defining Success and KPIs

    25:41 Exciting Update: Work in Progress Report

    28:19 Tailoring Content Across Platforms

    30:52 Final Thoughts and Advice

    • Patagonia Work in Progress Report 2025: www.patagonia.com/progress-report

    I'm happy you're here! Like the show?

    · Leave a rating and review on your favorite platform

    · Drop comments or questions for future episodes

    · Connect with me directly on LinkedIn: www.linkedin.com/in/mkouzeh
    Show more Show less
    35 mins
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