Sound BITES: E49 - CJ Casselli | Truss Vet

Today on Sound BITES - The podcast where we talk about business, innovation, technology, entrepreneurship, and strategy; we have CJ Casselli. CJ is the co founder and CEO of Truss Vet - a veterinary urgent care that reimagines animal hospitals by bridging the gap between standard office visits and veterinary emergency visits.

CJ takes us through his team’s growth, the challenges of creating a new segment, creating awareness for a service that you need to ‘know of now, but use later’, building trust, and convincing the first team members to join you on the ride.

• CJ Casselli: https://www.linkedin.com/in/cjcasselli/
• Truss Vet: https://www.trussvet.com/

Business Innovation Technology Entrepreneurship Strategy

• Spotify/Apple: https://www.nanochomp.com/podcast
• nanochomp’s Strategic Mind GPT: https://nanochomp.com/strategygpt
• https://www.nanochomp.com

Hosts:

• Lauren Taber: https://www.linkedin.com/in/laurentaber/
• Derek Loyer: https://www.linkedin.com/in/derekloyer/