🎙️ Stadium BS x Macon Bacon: Building a Fan-First Baseball Empire 🥓⚾

On this episode of Stadium BS, Frankie Castellon sits down with Brandon Raphael, the leader of the Coastal Plain League’s Macon Bacon, to break down one of the most creative and fan-centric models in baseball today.

From a 2018 fan contest that inspired the now-iconic bacon theme, to turning historic Luther Williams Field — one of the oldest ballparks of its kind — into a full-scale entertainment destination, the Macon Bacon have redefined what summer collegiate baseball can be.

This isn’t just baseball.

It’s an entertainment company.

A memory-making business.

We dive into:

🥓 The origin of the “Bacon” brand and how fans shaped the identity

🎭 The over-the-top fan experience — including mascot Kevin Bacon and bacon-inspired menu items

⚾ The highly selective recruiting process, pulling talent from top Division I programs

🤝 Why community engagement is mandatory — including postgame autographs led by Coach Jesse Lynch

📈 How the organization gives back and strengthens the local Macon community

The Macon Bacon aren’t just filling seats — they’re building culture.

If you care about sports business, fan engagement, community impact, and creative branding, this episode is for you.

🎟️ Get to a game.

And maybe… give Kevin a hug.

Macon Bacon Baseball⚾

https://maconbaconbaseball.com/

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