Startups For the Rest of Us Podcast By Rob Walling cover art

Startups For the Rest of Us

Startups For the Rest of Us

By: Rob Walling
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The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.© 2025 Startups For the Rest of Us Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Episode 825 | Talking Tailwind CSS and Founder Fitness (with Adam Wathan)
    Mar 24 2026

    What happens when AI starts competing with your open source business?

    In this episode, Rob Walling sits down with Adam Wathan, co-founder of Tailwind CSS, for a candid conversation about the dramatic revenue decline that forced Tailwind Labs to lay off most of their team. Adam shares the hard lessons learned from running a business based on one-time purchases, why he didn't see the slowdown coming, and how an honest podcast episode accidentally turned everything around.

    Then they switch gears entirely to talk about founder fitness: how Adam lost 70 pounds, his 15-minute weighted vest workouts, and why tracking strength gains can be more motivating than watching the scale.

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    Topics we cover:
    • (4:43) – Adam's history with Tailwind CSS
    • (5:17) – Revenue decline and the "boiling frog" problem
    • (8:30) – Making the hard decision to lay off the team
    • (11:39) – The viral podcast episode and unexpected sponsors
    • (13:07) – Should Tailwind have used recurring revenue?
    • (21:20) – Enterprise pricing and team licenses
    • (25:47) – What's next: Ui.sh and swimming downstream with AI
    • (27:40) – Founder fitness: 15-minute weighted vest circuits
    • (33:01) – Tracking strength gains as motivation
    • (39:13) – Did getting fit make Adam a better founder?
    Links from the show:
    • MicroConf Europe ┃Reykjavik, Iceland · Sept 21–23, 2026
    • Tailwind CSS
    • Tailwind Labs
    • ui.sh
    • Adam's Morning Walk Podcast
    • My Body Tutor
    • Adam Wathan (@adamwathan)┃X

    If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you!

    Subscribe & Review: iTunes | Spotify

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    50 mins
  • Episode 824 | Crowded Markets, Problem Aware, A Stolen Idea, and More Listener Questions (with Jordan Gal)
    Mar 17 2026

    What do you do when a collaborator takes your idea and builds a competing product?

    In this episode, Rob Walling is joined by fan favorite Jordan Gal to answer listener questions on some of the trickiest challenges founders face. They cover financing decisions like using debt to bridge cash flow gaps, competing in markets flooded with vibe-coded apps, and what to do when a collaborator takes your idea and runs with it.

    Want to get your question answered? Submit it here for a future episode.

    Episode Sponsor:

    This episode is brought to you by Mercury

    Mercury is the banking solution I use across my businesses, from my personal single-member LLC to MicroConf and TinySeed.

    Traditional banking forces you to duct-tape tools together and work around slow, clunky processes. Mercury gives me a clean dashboard that shows exactly where each business stands at a glance.

    The interface is simple enough for daily banking and paying invoices, but powerful enough to handle multi-step approval workflows for large transfers.

    There's a reason more than 300,000 entrepreneurs have made the switch. It's free to get started with no in-person visits and no minimum balance.

    Apply online in minutes at mercury.com.

    Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC.

    Topics we cover:
    • (3:50) – Jordan Gal on Rosie's multichannel launch
    • (8:01) – Investing cash in slow-moving healthcare markets
    • (10:32) – Using debt or credit against signed contracts
    • (16:48) – Competing in crowded markets with vibe-coded apps
    • (24:34) – Should you offer advisory shares to design partners?
    • (30:38) – Selling to problem-aware but not solution-aware audiences
    • (37:35) – When a collaborator steals your startup idea
    Links from the show:
    • TinySeed SaaS Institute
    • Stripe Capital
    • The Play Bigger Book
    • The SaaS Playbook
    • Rob Walling's Books
    • Rob Walling's Newsletter
    • Rosie AI
    • Jordan Gal (@JordanGal) | X

    If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you!

    Subscribe & Review: iTunes | Spotify

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    55 mins
  • Episode 823 | Hot Take Tuesday: Is A.I. Killing B2B SaaS?, ChatGPT Ads, OpenClaw
    Mar 10 2026

    Is AI really killing B2B SaaS, or is it just subscription software by another name?

    In this Hot Take Tuesday, Rob Walling, Einar Vollset, and Tracy Osborn dig into the market panic around SaaS stocks, whether AI models are actually getting better, ChatGPT's move into advertising (and Anthropic's spicy response), and the explosion of OpenClaw. They also tackle QSBS and when SaaS acquisitions shift from asset to stock purchases.

    Episode Sponsors:

    This episode is brought to you by Mercury

    Mercury is the banking solution I use across my businesses, from my personal single-member LLC to MicroConf and TinySeed.

    Traditional banking forces you to duct-tape tools together and work around slow, clunky processes. Mercury gives me a clean dashboard that shows exactly where each business stands at a glance.

    The interface is simple enough for daily banking and paying invoices, but powerful enough to handle multi-step approval workflows for large transfers.

    There's a reason more than 300,000 entrepreneurs have made the switch. It's free to get started with no in-person visits and no minimum balance.

    Apply online in minutes at mercury.com.

    Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC.

    If you’ve got a strong vision but no technical partner, you need more than a “vibe-coded” MVP, you need a real foundation.

    That’s where Designli comes in. Their two-week SolutionLab Prototyping Sprint pairs you with a product owner, designer, and developer to turn your idea into a beautiful, clickable prototype you’ll be proud to show investors or early users.

    Right now, Startups for the Rest of Us listeners get $3,800 off their sprint.

    Get started at designli.co/fortherestofus

    Topics we cover:
    • (3:52) – M&A guide for B2B SaaS founders
    • (6:35) – QSBS and asset vs. stock purchase thresholds
    • (9:25) – Is AI killing B2B SaaS?
    • (16:27) – Are AI models noticeably better than a year ago?
    • (17:27) – ChatGPT vs. Claude: real-world experiences
    • (26:17) – ChatGPT ads and Anthropic's Super Bowl response
    • (29:34) – The opportunity for SaaS founders in new ad networks
    • (32:29) – OpenClaw: hype or substance?
    Links from the show:
    • MicroConf US April 12-14, 2026 · Portland, Oregon
    • Discretion Capital’s M&A Guide
    • TinySeed SaaS Institute
    • AI is Killing B2B SaaS by Namanyay Goel
    • OpenClaw is What Apple Intelligence Should Have Been by Jake Quist
    • Rob Walling @robwalling | X
    • Einar Vollset @einarvollset | X
    • Tracy Osborn (tracymakes) | Blue Sky

    If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear...

    Show more Show less
    42 mins
All stars
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These high quality episodes are a source of inspiration and business wisdom shared in bite size weekly recordings.

Great to hear stories from bootstrapping founders!

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I've been a listener for several years now. Rob Walling produces an amazingly informative and brilliant podcast discussing startups, bootstrapping a startup, and the journey of others who have bootstrapped their companies. He and guests are transparent about mistakes they made and will discuss options in realtime to weigh pros and cons. Listener question episodes and "Rob solo adventure" episodes are an excellent. I can't believe this doesn't have hundreds of 5 star reviews tbh. Highly recommend.

Rob's podcast is THE manual for bootstrapping a startup

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