Step 2: Brand Research in the Age of AI

This is Step 2 of the customer journey: Brand Research. Here is the hard truth: You might have a better website, and a significantly larger ad budget, but those advantages are invisible during the Brand Research step. We have invited Kevin Williams, a PMP-certified Project Manager at Coca-Cola and UPS, to illustrate the importance of this step, especially in the age of AI where your brand reputation is pulled from multiple platforms. Kevin describes his music obsession and his own "Turntable Rabbit Hole" journey while upgrading his stereo and how trust signals earn the sale. Deeper Dive: ⁠Brand Research: The Step That Decides Who Wins Inobscruria Podcast Energize your eCommerce. We will help you grow profitably by improving your customer journey. Discovery → Brand Research → Onsite UX → Conversion Flow → Follow-Up Visit ⁠eComKarma.com⁠ for more DIY guides or ⁠Book a Karma Call⁠.