Steve's Rules: Interview with Legal Strategist Wendy Bernero
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Steve's Rules: Interview with Legal Strategist Wendy Bernero
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In this episode, I am joined by Law Firm Strategist Wendy Bernero, co-founder of Yate Collaborative, and a veteran of senior marketing and business development roles at many premier law firms. We discussed:
- The background and scope of Yate Collaborative.
- The evolution of legal marketing and business development over the past 30 years.
- Advice to legal professionals on how to position themselves for leadership positions in law firms.
- Our work for the College of Law Practice Management, including our joint editorship of the organization's newsletter, which summarizes major developments pertaining to the practice of law.
Contact Steve
McCormick Group
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