Stop Ignoring THIS: The #1 Secret to Boosting Your Company's Value (PR!)

Founders focus on EBITDA and clean books, but they're leaving millions on the table by ignoring the one thing that makes buyers fight over their company. Learn the PR strategies that directly increase enterprise value before you even think about selling.What if the story you tell is worth more than your balance sheet? In this episode of Buy Build Exit, we sit down with Lyanna Zavo, a self-made PR mogul who built a global agency from just $5k. She reveals the critical 'narrative layer' that most founders neglect, killing their deals and enterprise value. Lyanna breaks down how a powerful founder story and strategic PR aren't just for celebrities—they are essential tools for any entrepreneur looking to secure funding, build a recognized brand, and command a higher price during a business acquisition. You'll learn the most expensive PR mistakes, how to turn media features into tangible deal flow, and why investors bet on the person behind the brand, not just the product. This is a masterclass in building an acquirable brand through effective storytelling and public relations."I don't care about the product. I care about who's running the product... Who am I investing into? I'm investing into the person, the face behind the brand." - Lyanna Zavo"82% of people will actually Google you before doing any type of business with you. And you think you're going to put $1,000 a week into advertising? What is that going to do? Because you don't even have a presence online." - Lyanna Zavo00:00 She Built A PR Empire In 12 Countries With $5,00001:15 Meet Liana Zavo - Founder of ZavoMedia PR Group03:30 The Brutal Truth About Building Something Real06:00 Message To Market Fit - Why Most Founders Get It Wrong08:00 From Personal Styling To PR - What Image Really Means11:30 How She Sold Her Styling Business After 7 Years13:45 Don't Judge A Book By Its Cover15:00 Gary Vee vs Dressing To Impress - Should Entrepreneurs Dress Up?19:30 The Most Expensive PR Mistake Founders Keep Making22:30 Speaking At Stanford With No Degree - Imposter Syndrome26:00 "I Still Have That Feeling" - Never Feeling Good Enough29:00 She Went Back To Speak At The College She Dropped Out Of32:30 Why PR Directly Affects Enterprise Value36:00 How Brand Perception Changes What Buyers Pay40:00 The Narrative Layer Nobody Talks About In Deals44:00 ZavoVentures - Building A VC-PR Hybrid Firm47:30 Why Only 2% Of VC Goes To Female Founders51:00 What Investors Miss In Every Pitch Deck54:30 Biggest Myth About PR - It's Not As Expensive As You Think57:00 Think And Grow Rich + Outwitting The Devil58:30 What Does Being BEPIC Actually Mean?59:30 Where To Find Liana ZavoConnect With Liana Zavo:LinkedIn: linkedin.com/in/lianazavoprproPR Agency: zavomediapr.comVC Firm: zavoventures.comEmail: [e-mail] Mentioned:Think and Grow Rich — Napoleon HillOutwitting the Devil — Napoleon HillWant more? Join the Buy Build Exit community on Substack for deal breakdowns, operator frameworks, and everything we don't say on camera:👉 https://buybuildexitwithroyredd.substack.com/Buy Build Exit is the show where real operators break down how to buy companies, build enterprise value, and turn it into a life-changing exit. New episodes every week.#PublicRelations #BusinessAcquisition #BrandStorytelling #Entrepreneurship #EnterpriseValue