Streaming TV. AI. Attribution that actually makes sense.
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Streaming TV. AI. Attribution that actually makes sense.
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In the latest episode of The World of Marketing, Tom Foster sits down with Eiman Bassam, Founder & CEO of ESB Advertising, to break down how streaming TV advertising has evolved—and why lawyers and doctors can no longer afford to treat TV as a "branding-only" channel.
This conversation challenges one of the biggest assumptions in marketing: that TV can't be measured.
In this episode, you'll learn:
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Why programmatic streaming TV is now more measurable than traditional broadcast
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How ESB's AI platform, MACData, tracks performance down to the household level
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What actually drives ROI beyond cheap CPMs
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How AI is reshaping media buying, attribution, and even commercial creation
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Why "How did you hear about us?" is officially outdated
If you've ever questioned whether streaming TV advertising really works - or struggled to connect ad spend to real revenue - this is a conversation worth your time.
🎧 Listen now to The World of Marketing
Smarter ads. Better data. Real results.