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The Landscaping Growth Script

The Landscaping Growth Script

By: Script Marketing
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Welcome to The Landscaping Growth Script is the authority on building your landscaping business with better leads, higher-value clients, and a year-round sales pipeline.

Whether you’re in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabrication—this podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers.

With 20+ years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Script—a full-service marketing firm specializing in luxury outdoor brands—unpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue.

You won’t find fluff here. Just real, ready-to-use strategies that help you:
- Attract high-income clients who value quality over cost.
- Stand out from big-box competitors and low-price undercutters.
- Maximize off-season marketing for year-round leads.
- Craft messaging that speaks to exclusivity, craftsmanship, and lifestyle—not just product specs.
- Use storytelling, reviews, social proof, and seasonal strategies to create an unforgettable brand.

Think of this as your marketing masterclass for scaling your business in the premium home space.

Copyright 2024 All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • #86: What Growth-Minded Owners Can Learn from the 100 Days of Hell

    #86: What Growth-Minded Owners Can Learn from the 100 Days of Hell
    Mar 24 2026

    Every landscaping business owner knows what’s coming in late March.

    The phone rings nonstop. Estimates stack up. Crews are stretched. Clients want everything done before Memorial Day.

    And many call it the “100 Days of Hell.”

    But what if busy season isn’t the problem?

    In this episode of The Landscaping Growth Script, Katy Doss offers a calm, strategic perspective on what peak season really reveals about your business. Because busy season doesn’t create chaos — it exposes it.

    You’ll learn:

    • Why busy season is a stress test for your pricing
    • How high demand reveals filtering problems
    • What spring chaos says about your systems
    • Why the feast-or-famine cycle isn’t inevitable

    This isn’t a tactical marketing episode.

    It’s a leadership conversation.

    If you want predictable, year-round growth — not just a packed spring calendar — this episode will help you enter busy season with clarity and intention.

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    11 mins
  • #85: The 8 Psychological Triggers Behind Every Landscaping Sale

    #85: The 8 Psychological Triggers Behind Every Landscaping Sale
    Mar 17 2026

    Most landscaping companies market features.

    Before-and-after photos. Materials. Years in business.

    But that’s not why homeowners say yes.

    In this episode of The Landscaping Growth Script, Katy breaks down the 8 psychological motivators that actually drive landscaping sales — from stress reduction and social belonging to loss aversion and identity. Grounded in buyer psychology, this episode will help you attract better clients, reduce price objections, increase average project size, and stop competing on price.

    If you want to sell more landscaping without lowering your rates, this one’s for you.

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    23 mins
  • #84: Geo-What? Geofencing vs. Geotargeting for Landscaping Businesses: What Actually Works

    #84: Geo-What? Geofencing vs. Geotargeting for Landscaping Businesses: What Actually Works
    Mar 10 2026

    Geofencing and geotargeting sound like complicated digital ad jargon — but the difference between them can dramatically impact the quality of leads your landscaping business attracts.

    In this episode of The Landscaping Growth Script, Katy Doss breaks down these two strategies in plain English and explains why most landscaping companies selling $20K–$100K projects should think carefully before investing in “location-based ads.”

    You’ll learn:

    • The real difference between geofencing and geotargeting
    • Where these ads actually show up
    • Why landscaping projects are planning decisions — not impulse purchases
    • When geofencing does make sense (hint: hiring is a big one)
    • Three practical steps you can take right now to improve your targeting

    If you’re tired of attracting DIYers instead of high-value homeowners, this episode will help you understand how smarter targeting leads to better clients — and more predictable growth.

    Other episodes mentioned:

    • #15: How the 95/5 Rule Leads to a Consistent Sales Pipeline
    • #33: How 10 Touchpoints Can Shorten Your Sales Cycle
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    13 mins
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