The BJ Fogg Behavior Model: How to Make Any Behavior or Habit Easy and Make it Stick

Today we're breaking down the Fogg Behavior Model, what it is, the surprisingly simple formula behind it, and three tips you can use to start building habits that actually stick.

I'll also tell you why the graph behind this model is one of the most useful things I've ever seen, and I say that as someone who completed BJ Fogg's Behavior Design Boot Camp and earned the certification of an Expert Tiny Habits Coach from Dr. Fogg himself.

STUDY CITATIONS:

• Anza, H., et al. (2025). "Behavioral science meets public health: a scoping review of the Fogg behavior model in behavior change interventions." BMC Public Health.
• Fogg, B.J. (2009). "A Behavior Model for Persuasive Design." Proceedings of the 4th International Conference on Persuasive Technology. ACM.
• Fogg, B.J. (2020). Tiny Habits: The Small Changes That Change Everything. Houghton Mifflin Harcourt.
• Fogg Behavior Model one-pager (free download): behaviormodel.org

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