The Big Thing 014: Super Bowl Ads: Big Game, Bigger Budget... But Better Creativity?
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The Big Thing 014: Super Bowl Ads: Big Game, Bigger Budget... But Better Creativity?
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This week on The Big Thing, Richard and Ryan pull apart the biggest ads from the Super Bowl and ask the question everyone in marketing is thinking: were they actually any good?
From celebrity overload to AI-assisted production, we look at what worked, what felt lazy, and what a £7m media slot really buys you in 2026. We chat through standout moments, including the Amazon Alexa spot featuring Chris Hemsworth and debate whether star power and nostalgia are replacing proper creative thinking.
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