The Breaching Affect Podcast By The Boise Beat cover art

The Breaching Affect

The Breaching Affect

By: The Boise Beat
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The Breaching Affect is the go-to Boise business podcast bringing you real stories, bold ideas, and inspiring lessons from Idaho’s most fascinating entrepreneurs. Join your host, Kelli Lumsden, as she sits down with the founders, makers, risk-takers, and community leaders who are redefining what it means to run and grow a business in Boise, and beyond.

From scrappy startups to legacy brands, each episode of this podcast dives deep into the strategies, struggles, and surprising moments behind Idaho’s thriving business scene. Whether you’re a seasoned entrepreneur, a curious creative, or simply business-curious, you’ll walk away with insights you can use and the motivation to take your next big leap.

Pull up a seat. Tune in. Get inspired. This is The Breaching Affect; where Boise’s ideas come to grow.

Copyright 2025 All rights reserved. Economics
Episodes
  • Brewing Purpose After the Battle: How Zero Dark Thirty is Combating PTSD with Coffee and Community in Boise

    Brewing Purpose After the Battle: How Zero Dark Thirty is Combating PTSD with Coffee and Community in Boise
    Jul 19 2025

    What if your local coffee shop wasn’t just about caffeine; but about healing? In this powerful episode of Behind the Business, we meet the husband-and-wife team behind Zero Dark Thirty, a Boise coffee shop built on a mission far deeper than espresso shots. After years in the Marine Corps and law enforcement, founder Jared Webb hit rock bottom battling undiagnosed PTSD. What followed was a breakdown, and a breakthrough.

    Zero Dark Thirty isn’t just serving some of the best coffee in Boise, it’s creating a safe place for veterans and first responders to find purpose, connection, and hope. This is a raw, real, and redemptive story about overcoming trauma and building something that matters.
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    37 mins
  • Building Get Strong Apparel: How Coaching & Bodybuilding Sparked a Local Brand

    Building Get Strong Apparel: How Coaching & Bodybuilding Sparked a Local Brand
    Jul 10 2025

    Discover the story behind Get Strong Apparel, a brand born from a passion for bodybuilding and community coaching. In this episode of Behind the Business, host Kelli Lumsden speaks with the founders Hulett McGaugh and Mike Triplett on how basketball practice and personal hustle turned into a growing apparel company. Learn how they balanced coaching, connections, and creative grit to get a local brand off the ground; and what it takes to “get strong” in business too.
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    44 mins
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