The Business of Fandom
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The Business of Fandom
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On this episode of Between the Hedges of the South, host Zane Brookshire sits down with Grant Prather, a junior Mass and Sports Communications major at Piedmont University. We both dive into The Business of Fandom, exploring how podcasts influence consumer behavior, how NIL is reshaping athlete branding, and why merchandise has become a powerful driver of loyalty in today’s sports culture.
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