The Cookbook Podcast - Sena Wheeler: The Business Behind Fresh Fish Delivery

In this episode of the Cookbook, host Iris Goldfeder interviews Sena Wheeler, a company specializing in wild-caught Alaskan seafood. The conversation explores the journey of entrepreneurship in the fishing industry, the challenges of shipping frozen seafood, and the importance of sustainability. Sena Wheeler's origin story is rooted in a family legacy of fishing, and the business has evolved to meet the demands of online consumers, especially during the COVID-19 pandemic. The episode highlights the significance of customer feedback and connection, as well as innovative product offerings like dog treats made from fish. Overall, the discussion emphasizes the unique aspects of running a seafood business and the passion behind it.

Chapters

00:00 Welcome to the Cookbook

03:02 Sena Wheeler: The Journey of Wild-Caught Seafood

06:09 The Business of Seafood: From Catch to Customer

08:54 The Origin Story: A Family Legacy in Fishing

12:01 Navigating the Challenges of Fishing and Business

14:49 The Impact of COVID-19 on Seafood Delivery

17:58 Marketing and Selling Seafood Online

20:54 The Importance of Customer Connection

23:48 Sustainability in Seafood: A Responsible Choice

27:10 Innovations in Seafood Products

29:56 The Future of Seafood and Customer Engagement