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The Criminal Mastermind

The Criminal Mastermind

By: Jay Ruane
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Curious about The Criminal Mastermind? In these podcast episodes, get an insider's peek into one of our 2 monthly meetings.

These trainings occur 2 times a month in The Criminal Mastermind and are conducted via online meetings, so you can sit in the comfort of your office or home and get trained on the important skills to run your criminal defense practice better. Other sessions include conversations about hiring, firing, financial controls, creating systems, and other important skills they don't teach you in law school.

For more information or to join, visit www.TheCriminalMastermind.com

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Episodes
  • 40. Know Your Numbers!
    Mar 19 2026

    Are you ready to take control of your law firm's finances and drive success? 💼💸 Join us in this game-changing episode of The Criminal Mastermind Podcast as we sit down with the incredible Terrell Turner to talk all things numbers! 📊

    What’s inside? Here’s a sneak peek at the 5 essential takeaways you’ll learn:

    ✅ Simplifying Your P&L – Discover the power of a color-coded Profit & Loss statement and how it can make tracking your firm’s finances easier than ever! 🎨💡

    ✅ Cost Optimization – Master the art of categorizing expenses and making smart cuts to keep your firm thriving in any season. ✂️📈

    ✅ Maximizing Your Accountant Relationship – Learn the right questions to ask and how to truly tap into your accountant’s expertise. 🤝📚

    ✅ Understanding Financial Roles – From bookkeeper to CFO, find out how to maximize each role for your firm’s financial growth. 🧑‍💼📈

    ✅ Key Performance Indicators (KPIs) – Uncover the KPIs that actually matter and how to track them for long-term success. 🎯✅

    This is the financial clarity you’ve been waiting for! Tune in and start mastering your numbers today. 🚀

    👉 Listen now and level up your law firm’s financial game!

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    1 hr and 16 mins
  • 39. Follow Up is the Key To Intake
    Mar 5 2026

    Join Jay & Intake Guru Kerri Coby White as they discuss Intake Follow up

    Here are 5 Keys You’ll Learn in this Episode:

    The True Meaning of Intake

    Intake isn’t just phones and forms—it’s your law firm’s entire sales engine. Kerri breaks down why treating intake like a true sales department can transform your entire practice.


    Why Follow-Up is Your Secret Weapon

    It’s not enough to answer the phone. Consistent, empathetic, and relentless follow-up turns leads into clients and “one-and-done” clients into raving fans.


    How to Systematize for Success

    Learn Kerri’s favorite ways to map out every step of your intake and follow-up process, automate touchpoints (yes, with AI!), and make your workload lighter—without losing that personal touch.


    The Metrics That Matter Most

    Know your numbers! Kerri tells you exactly which KPIs to track (spoiler alert: not just clicks and calls) so you can tighten up your conversion rates and measure the ROI of every marketing dollar.


    Elevating Your Client Experience

    Discover how clear, empathetic communication—even canned messages at the right times—can make frazzled, stressed-out leads feel seen, supported, and ready to hire YOU.

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    1 hr and 41 mins
  • 38. Onboarding Starts with the Job Post
    Feb 26 2026

    Here’s what you’ll learn in this episode:

    • Onboarding Starts Before Day One

    Jay reveals why your job posting is the very first step in onboarding – and how it sets the tone for your entire firm’s culture.

    • Writing Culture-Driven Job Postings

    Discover how to craft postings that attract the right people and repel the ones who aren’t a fit, saving you time and headaches.

    • Maximizing Every Applicant’s Value

    Learn how to turn even rejected candidates into fans (and referrers!) with a smart newsletter and kind communication.

    • First Week Winning Moves

    From sending swag to team t-shirts and daily lunches, Jay lays out small but mighty actions that make new hires feel like part of the squad instantly.

    • The Power of 30/60/90 Day Reviews

    Don’t let onboarding fizzle out! Jay’s breakdown of key review meetings ensures your new team members thrive, feel supported, and help your firm grow.

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    40 mins
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