Can a $5,000 marketing budget over 90 days genuinely bring new patients through your front door is it a waste of money?

In this episode, Michael sits down with Lamar Woods of Adhere Patient Management to strip away the guesswork. Lamar shares what truly moves the needle in dental practice marketing (and here's a hint: it’s not just impressions or clicks.) He unpacks the exact metrics that signal a win by the 90-day mark, focusing on predictable lead flow that turns into real-life appointments and patient visits, not just empty calls or unqualified leads.

Lamar dives deep into the essentials every dental practice must have before investing a dime, like a trustworthy, conversion-ready website and robust call tracking. Discover common pitfalls that sabotage new patient bookings, especially at the front desk, and why scripts, coaching, and call reviews are non-negotiable when call volumes spike. You’ll walk through the recommended $5,000 marketing playbook, from campaign breakdowns on Google Search to step-by-step expectations at 30, 60, and 90 days, plus the realities of ad spend and diminishing returns. Whether you’re frustrated by flat results or hungry for predictable patient growth, you’ll leave this episode ready to take control of your marketing ROI.

What You'll Learn in This Episode:

• The specific “winning” metrics that make or break a dental marketing investment
• How to define and set realistic new patient goals for your budget
• Essential website and call tracking fundamentals for higher conversions
• The most common front desk mistakes costing you patient bookings (and how to fix them)
• A proven Google Ads campaign breakdown for maximum new patient flow
• Why and how to monitor campaign results at each stage (30/60/90 days)
• The truth behind doubling ad spend and market limits in your area
• Practical patient production projections based on real ad budgets
• How to hold your marketing agency accountable with lead and booking reports
• Critical tools and systems for tracking, measuring, and scaling patient growth

Hit play and find out exactly how to turn your marketing spend into real new dental patients. No more guesswork, just clear action steps!

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Sponsors:‍

CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69

Guest: Lamar Woods

Business Name: Adhere Patient Management

Check out Lamar's Media:

Website: https://www.adherepatient.com/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

Ever faced a setback in your practice that challenged your mindset? Learn how to escape scarcity thinking and navigate tough situations with abundance and strength!

In this episode of the Fail Forward series, CJ DuBe' shares the painful story of a lowball buyout after scaling from 0 to 8 million in three years that left her questioning her worth. However, CJ didn’t let this setback define her, as she embarked on a spectacular journey, learning to channel her unique abilities in teaching, facilitating, and coaching. Listen in to discover how shifting from a scarcity mindset to an abundance outlook, and focusing on love and trust, can help overcome setbacks and bring about phenomenal growth. Don't miss out on this inspiring tale of resilience and transformation, crucial lessons for any dentist or practice owner!

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Listen to CJ's Other Episodes Here:

287: CJ DuBe | The simple concepts and tools to gain TRACTION in your practice. – The Dental Marketer Podcast

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

What happens when you stop seeing neighboring dentists as rivals and start building authentic alliances instead?

In this episode, Michael sits down with Dr. Chethan Chetty, fresh from a transformative three-year term as president of the Academy of General Dentistry. Having balanced his “second job” of intense advocacy with the demands of running his practice and raising a family, Dr. Chetty reflects on the unique pressures and privileges of leadership. He shares why organized dentistry is crucial for every dentist and reveals the advocacy battles few dentists realize are unfolding behind the scenes with legislators and policy makers. Hear firsthand stories of how professional unity can safeguard dentistry’s future and protect patients from disruptive policy changes.

The conversation dives into the realities facing today’s dental practice owners: mounting student debt, the lure of DSO positions, insurance headaches, and shifting patient expectations. Dr. Chetty unpacks real mistakes and leadership lessons learned while scaling his practice from “mom and pop” operation to a team of four associates, all while keeping culture and communication at the heart of growth. He details practical strategies for building collaborative relationships with neighboring dentists, managing staff dynamics, implementing technology, and responding to accelerated changes in the industry, including labor law shifts, AI-driven tools, and practice management innovations.

What You'll Learn in This Episode:

• Why organized dentistry is every dentist’s responsibility, not just for “joiners”
• How legislative changes can reshape your practice overnight—and what you can do
• Real-world strategies for balancing advocacy, practice ownership, and family life
• Approaches to healthy competition and building a local dental community
• Why student debt is reshaping the career landscape for new dentists
• The pros and cons of DSO and private ownership models today
• Keys to scaling a practice while preserving its culture and patient experience
• Lessons learned from leadership missteps—and how to resolve team conflict
• The impact of post-COVID labor law changes and innovative tech solutions
• How to future-proof your practice with smart systems and adaptable workflows

Ready to see the bigger picture and seize control of your dental career? Tune in now and learn how advocacy, leadership, and community could be your next big move!

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Sponsors:‍

Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

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Guest: Dr. Chethan Chetty

Practice Name: Eagle Rock Family Dentistry

Check out Chethan's Media:

Website: https://www.eaglerockdentistry.com/

Instagram (Personal): https://www.instagram.com/drchettydds/

Instagram (Practice): https://www.instagram.com/eaglerockdentistry/

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod