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The Digital Slice

The Digital Slice

By: Brad Friedman
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The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.The Friedman Group, LLC Economics Management Management & Leadership
Episodes
  • Episode 227 - Marketing An Innovative Tech Product
    Mar 17 2026

    Do you have an innovative idea you want to build a company around? Brad and Faizan Ahmed discuss the importance of understanding your customer's pain points first.

    Faizan Ahmed has a Bachelors in Electrical Engineering from San Jose State University and a Masters in Electrical Engineering/ Solid State Physics from Santa Clara University.

    Straight out of undergrad, he was hired into a startup that made products for the defense industry. Within three years Faizan became Head of R&D there architecting a system that enabled precision torque control in intricate small-scale products such as night vision goggles leading to an acquisition by the USAF.

    Faizan co-founded Genxsys in 2016 - a company that made Rain deflector lenses for cameras. These lenses would be adjusted on DSLR cameras, spinning at 1800 RPM to get rid of any rain / snow from the circumference of a picture or movie being shot. The technology was acquired by a company that rents equipment to Hollywood production studios.

    In 2019, Faizan founded Invensify, after noticing his diabetic father struggling to travel with his insulin that he had to take daily multiple times. The ice packs would melt / were not precise and often were prohibitive when traveling on planes. He raised money to develop the worlds most power efficient cold chain shipper using solid-state quantum technology, disrupting a $6.5 billion pharma drug delivery packaging market.

    The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

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    26 mins
  • Episode 226 - Harvard Study: This 2-Minute Trick Increases Sales By 30%
    Mar 10 2026

    Do your sales calls start with a little chit chat? Or do you cut to the chase? Listen to learn the secret to increasing close rates by 30%.

    Todd Schuchart is a certified goofball and an expert in life insurance sales and lead generation. With a deep understanding of the industry, he focuses on developing innovative solutions for agents, including conversational sales training and AI-driven CRM tools to help life insurance professionals streamline their processes, improve client connections, and boost conversions.

    Todd is known for his commitment to simplifying the sales process, the levity he brings to everyday situations, and his agent-first approach. He is also known for creating high-quality resources that empower agents to succeed in a competitive market.

    The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

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    28 mins
  • Episode 225 - Your Ads Are Wasted Without These Email + SMS Automations
    Mar 5 2026

    Most brands still treat email like a "legacy" channel while the right automated flows can quietly become one of the biggest drivers of revenue and retention.

    Join Brad Friedman and Jesse Kay as they break down automated email flows, list growth fundamentals, and how to connect paid social with owned channels like email and SMS so you can build an integrated system that converts and keeps customers coming back.

    Jesse Kay is the CEO of Vyber Media, where he helps high-growth brands use email, SMS, and lifecycle marketing to increase revenue across the funnel. Through innovative, youth-focused strategies, Jesse has worked with professional athletes, small business owners, and Fortune 1000 CEOs to drive measurable results in email, SMS, paid social, growth marketing, and influencer campaigns.

    The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

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    21 mins
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