In 2019, Lake Michigan hit the highest water level ever recorded in history. Shoreline bluffs were eroding, homes were sliding toward the water, and property values were collapsing. Mason Kuipers was a senior at Hope College when a family friend's house was about to fall into the lake.

That emergency phone call started Lakeshore Customs.

Mason and his brother Clayton began filling 50-foot-long geotextile sandbags using a sand-water slurry technique and Honda trash pumps to protect the toe of Lake Michigan bluffs from further erosion. They worked through winter nights, waded into the lake in wetsuits, and eventually bought the equipment themselves in April 2020, right as COVID shut everything down.

Six years later, they have 20 employees, a new showroom with VR technology, and one of the most specialized luxury outdoor living companies on the Great Lakes.

We met Mason at the International Builder Show after Mason donated $1,000 to Saint Jude's Children's Hospital. That kind of character demands a conversation and this episode delivers it.

Sam got expelled from three schools before he turned 16. He stole the master key at boarding school in Asheville. He skateboarded instead of studying and didn't care about traditional education. His Cuban mom and Mexican dad didn't know what to do with him.

Now he builds some of the most technically sophisticated homes and decks in North Carolina and he's studying to become a certified passive home builder.

In this conversation, Sam shares how his father's 100+ employee drywall business collapsed in 2008, how he worked at a car wash while bouncing through six different college majors, and how he finally decided at 24 that he wanted to be a builder. He pledged five years to a local contractor to learn the trade, got his license at 30, and started Crews Built with a neighbor's custom home and a one-and-a-half page contract that he's embarrassed about today.

Sam explains why he prioritizes high-performance building over square footage, what passive home certification actually means, and why he'd rather build a small, scientifically advanced home than a big traditional one any day.

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Travis Collins has been posting on Instagram for nine years. He started with 16,000 followers when companies first noticed him. Today he has nearly 2 million followers across platforms and creates the "F.U.K.I.T Friday" videos that contractors obsessively wait for every week.

But he still shows up to remodel houses. In this conversation, Travis shares his journey from a small town in upstate New York where he learned to rebuild bikes in sixth grade, to getting a psychology degree at the University of Hawaii, to working seven years turning over 26 new homes for a general contractor, to accidentally becoming one of the most influential tool reviewers on the internet.

Travis explains why he took tools apart to show internal build quality, how he changed his handle from an unpronounceable French word to "Tools by Design," why companies started sending him products but Instagram paid nothing for years, and how his wife Liana (a licensed CPA) runs the business side while he creates content and builds. This episode covers the reality of being a "tool influencer" while still living in the trades and why he wouldn't have it any other way.