The Dubai Startup Supporting Elderly Companionship
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The Dubai Startup Supporting Elderly Companionship
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In the first episode of Scale or Fail on Mira Business FM, Sawsan Shalabi, founder of Rafeeq Connect, joins Tim Elliott to discuss a vital mission. While AI adoption in the UAE is soaring, digital "imaginary friends" are no substitute for genuine human touch. Sawsan shares why her Dubai-based startup is tackling elderly loneliness by connecting older adults with real people for meaningful conversation and companionship.
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