The Duct Tape Marketing Podcast Podcast By John Jantsch cover art

The Duct Tape Marketing Podcast

The Duct Tape Marketing Podcast

By: John Jantsch
Listen for free

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!© John Jantsch. All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • AI Is a Survival Skill for Consultants

    AI Is a Survival Skill for Consultants
    Mar 25 2026

    AI did not just disrupt consulting, it changed what it takes to survive. Steve Cunningham shares how AI nearly wiped out his business, forced a complete reinvention, and ultimately led him to become an AI native full stack consultant. The conversation explores why context, workflows, and AI ready deliverables now matter more than traditional expertise alone. If you are a consultant, agency owner, or service professional wondering how AI is reshaping your role, this episode makes the stakes clear and the path forward practical.

    *This is a re-run of a previous DTM episode.

    Today we discussed:

    00:00 How AI Wiped Out Steve's Business

    03:54 What an AI-Native Consultant Really Is

    08:11 Giving AI the Right Context

    11:53 Choosing AI Platforms Without Lock-In

    14:54 Deliverables for Humans and AI

    17:37 Guardrails for Safe AI Work

    20:22 Steve and SimpleConsultants

    Rate, Review, & Follow

    If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

    Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

    👉 Get Your Free Prompts: https://dtm.world/freeprompts
    Show more Show less
    20 mins
  • What Most Businesses Get Wrong About Marketing

    What Most Businesses Get Wrong About Marketing
    Mar 19 2026

    Most businesses don't have a marketing problem—they have a strategy problem. In this episode, John explains why focusing on tactics without a clear marketing strategy leads to wasted time, inconsistent messaging, and stalled growth. Learn how defining your ideal customer, clarifying your positioning, and aligning your team around a shared strategy can transform your results. Discover how a focused, system-driven approach to marketing strategy can bring clarity, improve execution, and drive sustainable business growth.

    00:00 Why Marketing Strategy Still Fails

    02:30 Ideal Clients, Positioning, and Growth

    04:21 Strategy First in a Day

    09:33 Who It's For and How to Get Started

    Rate, Review, & Follow

    If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

    Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

    👉 Get Your Free Prompts: https://dtm.world/freeprompts
    Show more Show less
    11 mins
  • Why Growth Stalls After Early Success

    Why Growth Stalls After Early Success
    Mar 18 2026

    In this episode we break down why founder-led businesses hit a ceiling even with strong strategy in place. John Jantsch explains how leadership habits, delegation challenges, and unclear accountability can quietly limit growth. Learn how shifting the founder mindset and installing the right systems can unlock scalable, long-term success. Discover practical ways to overcome business growth bottlenecks and move your company to the next level.

    Today we discussed:

    00:00 Why Founder-Led Businesses Hit a Ceiling

    03:00 Founder Mindset Shift

    07:34 Future-Proofing Your Business in 3 Days

    Rate, Review, & Follow

    If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

    Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

    👉 Get Your Free Prompts: https://dtm.world/freeprompts
    Show more Show less
    11 mins
No reviews yet