In this episode, we sit down with Stacey Brass-Russell, a former Broadway actress turned transformational business coach, who now helps coaches and creatives build authentic, profitable brands. She shares her unique journey from the stage to the coaching world, and the signature strategies she uses to help clients thrive — including her Yellow Brick Road Marketing Method.

You will learn:

• Why selling transformation beats selling sessions
• The key to authentic, relationship-based marketing
• How to grow your business organically without relying on funnels or ads
• Why charging high-ticket prices isn’t just smart — it’s strategic
• How to take empowered action and stop waiting for “the perfect time”
• The mindset shift that helps coaches overcome fear and imposter syndrome

LINKS:

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

GUEST LINKS:

• LinkedIn: https://www.linkedin.com/in/staceybrassrussell/
• Instagram: https://www.instagram.com/staceybrassrussell/
• Facebook: https://www.facebook.com/staceybrassrussell1/

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

Timestamps & Highlights:

00:00 – Intro: Meet Stacey Brass-Russell

01:12 – From Broadway actress to business coach

03:39 – How Stacey got her first clients organically

04:34 – The #1 mistake most coaches make

05:21 – What is authentic marketing?

07:30 – Why Stacey doesn’t use funnels or ads

09:13 – Building a 6-figure business organically

10:50 – Why high-ticket coaching makes more sense

12:39 – Stacey’s 4-part framework to define your niche

15:57 – How to get in front of the right audience

18:02 – Money mindset: from yoga teacher to numbers-driven CEO

21:46 – What Stacey would do today to get a new client

22:52 – Stop waiting for permission — create your own opportunity

24:52 – The mindset shift that changes everything

27:57 – Fun Broadway story: stepping in on stage at 10 years old

29:31 – Where to find and follow Stacey online

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Award-winning marketer and media expert Kim Ritberg shares how to grab attention in the first 3 seconds of your video — the part that really matters! Whether you're a business owner, coach, or content creator, this guide to hooks and headlines will transform your videos and keep your audience engaged from the start.

What you'll learn:

• What a hook is and why it's critical (00:01)
• How to make your video irresistible in the first 3 seconds (00:57)
• Visual and text-based hook strategies (01:28)
• AI tools to help you write better headlines (04:27)
• Why your hook should focus on your audience — not everyone (05:36)
• Easy visual hooks you can use today (06:32)
• Real-life examples using props and movement (09:03)

Kim also shares simple, budget-friendly tips to level up your video content — no big crew needed.

Kim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast.

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we talk with Kelly Byrnes, founder of Voyage Consulting Group (VCG) and a globally recognized leadership advisor. With publications in Harvard Business Review, Forbes, and the Wall Street Journal, Kelly brings a refreshing, grounded perspective on what leadership should look like in 2025 and beyond.

You will learn:

• Why “culture surveys” fail and what companies should measure instead
• The four pillars of a healthy organization: Purpose, Principles, People, Performance
• The #1 mistake leaders make with hybrid work
• How the Mirror Test can transform self-awareness and leadership presence
• Why authenticity beats imitation — and how leaders can show up as themselves
• How to build an AI strategy that aligns with your values
• What inspired Kelly’s new book: The Basics of GenAI

GUEST LINKS:

• LinkedIn (Personal): https://www.linkedin.com/in/kellytylerbyrnes
• LinkedIn (Company): https://www.linkedin.com/company/voyage-consulting-group
• Instagram: https://www.instagram.com/kellytylerbyrnes
• Website: http://www.voyagecg.com

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.