The Financial Future of College Sports

In this episode of Ball Is Law, we sit down with Greg Chick, founder of NILnomics, to discuss the rapidly changing financial landscape of college athletics in the Name, Image, and Likeness (NIL) era.

College sports are no longer shaped solely by competition, tradition, or rankings economics now plays a central role in how programs operate, how athletes are valued, and how the future of college athletics may ultimately be structured.

This conversation dives into the financial realities behind NIL, exploring where the money is coming from, how conferences and institutions are adapting, and what the next version of college sports could look like as outside investment and new business models emerge.