The Flower School Business Podcast From Kays Flower School Podcast By Kay’s Flower School cover art

The Flower School Business Podcast From Kays Flower School

The Flower School Business Podcast From Kays Flower School

By: Kay’s Flower School
Listen for free

Welcome to The Flower School Business Podcast — the go-to show for florists and creative entrepreneurs who want to turn their passion for flowers into a profitable business. Hosted by the team at Kay’s Flower School, each episode is packed with real-life stories, expert insights and practical strategies for growing a successful floral brand.

Whether you’re just starting out, building your confidence, or ready to scale your flower business, you’ll find honest conversations, behind-the-scenes tips and inspiring guest interviews designed to help you bloom in business.

🌸 Learn how to
✔️Build and brand your flower business with confidence
✔️Master marketing, pricing and selling without overwhelm
✔️Navigate the floral industry with authenticity and purpose
✔️Hear from real florists who’ve grown thriving careers from scratch

This is the podcast that celebrates creativity, community and the courage it takes to grow a business you love — one bloom at a time.Copyright 2025 All rights reserved. Economics Education
Episodes
  • From Florist to VA: Reclaiming Your Creative Time with Carole Wickham

    From Florist to VA: Reclaiming Your Creative Time with Carole Wickham
    Mar 27 2026
    This podcast episode features Carole Wickham, a specialized Virtual Assistant (VA) who combines over 35 years of admin experience with a professional background in floristry to help floral business owners reclaim their time. Key Takeaways What is a Floral VA?: A virtual assistant can handle nearly every aspect of a floristry business except for the physical assembly of bouquets. This includes managing inquiries, invoicing, order processing, and customer relationship management. The Power of "Holding Emails": Carole emphasizes the importance of instantaneous acknowledgement. She uses "holding emails" to let customers know their inquiry has been received and will be addressed, preventing potential clients from jumping to a competitor. Financial Benefits: Hiring a VA is often more cost-effective than a traditional employee. There are no overheads like pensions, national insurance, sick pay, or physical office space—you only pay for the productive hours worked. Specialized Floral Knowledge: Because Carole has owned her own shop and studio, she understands industry-specific peaks like Valentine’s Day and Mother’s Day, as well as tools like CRM systems (e.g., 17 Hats) and accounting software (e.g., Xero or QuickBooks). Scaling Your Business: By delegating tasks like proposal document creation (which can take 20–30 minutes per client), florists can focus on high-value creative work or on-site wedding setups. About Carole Wickham Carole transitioned from a corporate career in the NHS to becoming a certified florist, eventually running both a retail shop and a home studio. She now uses that dual expertise to provide admin support that speaks the "language" of floristry. Connect with Carole: LinkedIn https://www.linkedin.com/in/carole-wickham-01248867/ Instagram https://www.instagram.com/carole.virtualpa/?hl=en Facebook https://www.facebook.com/profile.php?id=100082731102847 Free Resource: Check the link in the description for Carole’s 7-Day Inbox Management Detox to help you get your emails under control #FloristTips #FloralBusiness #VirtualAssistant #WeddingFlorist #EntrepreneurLife #FloralPodcast #SmallBusinessGrowth ____________________________________________________________________ Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered! 🌸 ✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging! Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse 🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer! Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse 💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today! Explore the course - https://www.kaysflowerschool.com/online-floristry-programme 💰 Funding Options Available – see if you’re eligible for support towards your training in Ireland. Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school 🌎 Overseas Students Welcome – learn with us from anywhere in the world! How it works - https://www.kaysflowerschool.com/overseas-flower-students 💬 Hear from our Students – discover how Kays Flower School transformed their floral journey. Read their stories - https://www.kaysflowerschool.com/testimonials 📩 Have Questions? Get in touch with us today! Contact us - https://www.kaysflowerschool.com/contact-us Subscribe to Kay's Flower School channel for our latest clips Subscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1 #Floristry #FlowerArranging #FloralDesign #FlowerDesign #FlowerArrangement #FloralArt #FloristLife #CreativeFlorist #FloralInspiration #FlowerLovers
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    31 mins
  • Blooming at Any Age - its never too late to change career

    Blooming at Any Age - its never too late to change career
    Mar 6 2026

    It’s never too late to follow a passion: Pauline started her floristry business at 48, showing that career changes can happen successfully later in life.

    Pauline talks about turning adversity into opportunity when her husband, George, had a massive heart attack in 2012, which led him to study horticulture and ultimately inspired them to start their floristry business together.

    Pauline and George balance each other’s strengths. While Pauline is the creative "crazy" one, George provides the logical and sensible grounding for the business.

    After moving their business from a shop back to their home in 2022, they turned their house into a lively, working studio.

    The value of online learning: Despite initial resistance, Pauline found that online courses allowed her to revisit material, take better notes, and learn more effectively than in a classroom setting.

    Pauline emphasizes staying calm under pressure and always putting the customer’s special moment, whether it's a wedding or a funeral at the center of her work.

    This podcast is a must listen for anyone considering a career pivot later in life or looking for inspiration on how to turn life’s challenges into a thriving business.

    Pauline’s authentic storytelling, combined with her wit and passion, provides a refreshing look at the floristry industry. Whether you're interested in the logistics of running a home based family business or simply love hearing about how creativity can bloom in unexpected ways, Pauline’s journey with "Me Auld Flower & Mrs. Bouquet" is both heartwarming and practical.

    You will find Pauline

    Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered! 🌸

    ✨ FREE Online Flower Taster Course – perfect for trying your hand at flower arranging!

    Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse

    🌿 FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer!

    Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse

    💐 Beginners Floristry Program – start your journey to becoming a professional floral designer today!

    Explore the course - https://www.kaysflowerschool.com/online-floristry-programme

    💰 Funding Options Available – see if you’re eligible for support towards your training in Ireland.

    Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school

    🌎 Overseas Students Welcome – learn with us from anywhere in the world!

    How it works - https://www.kaysflowerschool.com/overseas-flower-students

    💬 Hear from our Students – discover how Kays Flower School transformed their floral journey.

    Read their stories - https://www.kaysflowerschool.com/testimonials

    📩 Have Questions? Get in touch with us today!

    Contact us - https://www.kaysflowerschool.com/contact-us

    Subscribe to Kay's Flower School channel for our latest clips

    Subscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1

    #Floristry #FlowerArranging #FloralDesign #FlowerDesign #FlowerArrangement #FloralArt #FloristLife #CreativeFlorist #FloralInspiration #FlowerLovers
    Show more Show less
    27 mins
  • Corporate to Creative - The Path to Floristry with Leah McEvoy New Podcast Episode

    Corporate to Creative - The Path to Floristry with Leah McEvoy New Podcast Episode
    Feb 13 2026

    In this episode, we sit down with Leah McEvoy of Anna May Floral Designs to discuss her inspiring transition from a high-pressure corporate role to owning a thriving flower shop in Rathgar.

    Leah shares her expert insights on what it really takes to succeed in the floral industry, from mastering wedding floral design to the logistics of running a retail business.

    Key Takeaways for Aspiring Florists:

    The Power of Re-Training: Leah discusses how she returned to her passion for flowers later in life, proving it's never too late to start your florist training.

    Retail vs. Studio Work: Learn the differences between running a floral studio and a busy retail shop, and which path might be right for your career.

    Wedding Floristry Logistics: Leah breaks down a "typical" wedding day, it's not just about the flowers, it's about meticulous planning, teamwork, and managing high-pressure environments.

    Managing a Team: How Leah utilizes her corporate management background to lead a team of freelancers and family members.

    Building a Brand: The story behind the name "Anna May Floral Designs" and the importance of emotional connection in business.

    Supporting Local: Why local florists offer a level of expertise and storytelling that supermarkets simply can't match.

    Thinking of a Career Change?

    If you’re looking into floristry courses or considering a professional florist career, Leah’s advice on record-keeping, staying organized (thanks, spreadsheets!), and constant learning is invaluable.

    "Every single step of that journey was a learning experience for me... it just makes you stronger."

    Follow Leah McEvoy at Anna May Floristry

    Instagram:https://www.instagram.com/anna.may.floral.designs/

    Website: https://annamayfloristry.ie/

    Don't forget to LIKE, SHARE, and SUBSCRIBE for more interviews on floral education and creative entrepreneurship!

    #FloristTraining #FloralDesign #CareerChange #WeddingFlorist #FloristryCourses #CreativeEntrepreneur #SmallBusinessTips #FlowerDesignTraining

    FREE Online Flower Taster Course – perfect for trying your hand at flower arranging!

    Sign up here - https://kaysflowerschool.myflodesk.com/youtubefreetastercourse

    FREE Flower Conditioning Program – learn how to keep your cut flowers fresh and fabulous for longer!

    Check it out - https://kaysflowerschool.myflodesk.com/youtubeflowerconditioningcourse

    Beginners Floristry Program – start your journey to becoming a professional floral designer today!

    Explore the course - https://www.kaysflowerschool.com/online-floristry-programme

    Funding Options Available – see if you’re eligible for support towards your training in Ireland.

    Find out more - https://www.kaysflowerschool.com/funding-to-train-at-kays-flower-school

    Overseas Students Welcome – learn with us from anywhere in the world!

    How it works - https://www.kaysflowerschool.com/overseas-flower-students

    Hear from our Students – discover how Kays Flower School transformed their floral journey.

    Read their stories - https://www.kaysflowerschool.com/testimonials

    Have Questions? Get in touch with us today!

    Contact us - https://www.kaysflowerschool.com/contact-us

    Subscribe to Kay's Flower School channel for our latest clips

    Subscribe - https://www.youtube.com/@KaysFlowerSchool?sub_confirmation=1

    #Floristry #FlowerArranging #FloralDesign #FlowerDesign #FlowerArrangement #FloralArt #FloristLife #CreativeFlorist #FloralInspiration #FlowerLovers
    Show more Show less
    34 mins
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