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The Focus Group Podcast

The Focus Group Podcast

By: The Bulwark
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Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. https://www.thebulwark.com/podcast/focus-group/Bulwark Media Political Science Politics & Government Social Sciences
Episodes
  • S6 Ep30: ‘All of You Could Be Democrats’ (with Anderson Clayton)
    Mar 21 2026
    A lot of the young people we’ve been talking to recently in our focus groups are relatively apolitical, and many of them don’t vote. But what DO these young people care about? And what could mobilize them in the future? Rachel Janfaza discusses with Anderson Clayton, the youngest state party chair in the U.S. and chair of the North Carolina Democratic Party.
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    45 mins
  • S6 Ep29: Illinois Senate Race: Daaaa Dems (with David Axelrod)
    Mar 14 2026
    The Democratic primary for US Senate in Illinois is a bit quiet, according to our guest. But underneath the surface, one candidate has a VERY interesting way of getting attention...and voters are starting to notice. David Axelrod, former adviser to President Obama, joins the show to discuss this Chicago-style Senate race.
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    52 mins
  • S6 Ep28: BONUS POD: Iran Fears &...Focus Groups Love The Bulwark?
    Mar 12 2026

    Sarah was out last week, and felt she had to bring you some timely focus group reactions to the War in Iran. We also check in on their feelings about the Trump administration (especially their handling of the Epstein Files), and talk about a growing strain of conspiracy theorizing tied to Israel (Jeffrey Epstein and Charlie Kirk are BOTH involved!)

    Finally, we’ve recently seen members of the Bulwark community pop up in the wild in our focus groups. Hear what drew THEM to The Bulwark. Sarah and Bill Kristol sift through it all.

    Pre-order Sarah’s book, How to Eat an Elephant, coming in September!

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    58 mins
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