Host Steve Turk interviews Jessica and Damien Zouaoui, founders of Oakwell Beer Spa in Denver, a social wellness concept combining a craft beer and wine self-pour taproom with four private spa suites featuring infrared saunas, rain showers, and hydrotherapy tubs infused with hops, malt, and herbs, plus optional zero-gravity robotic massage chairs and room-service refills.

They share their hospitality backgrounds, leaving corporate jobs in New York City, and traveling to 25 countries to find a scalable U.S. concept after discovering a beer spa in Poland in 2018.

They detail market research that led to Denver, funding challenges solved through Denver’s economic development loan program and a nonprofit SBA lender, difficulty securing a lease, and a DIY buildout using auctions during COVID. Oakwell opened February 26, 2021, emphasizing five-star yet non-stuffy service, adding non-alcoholic options, and aiming to franchise within a year.

00:00 Podcast Welcome

00:33 Sponsor Lodgify

01:38 Meet Oakwell Founders

02:10 Beer Spa Explained

02:36 Suites And Addons

04:22 First Hospitality Jobs

05:44 Quitting Corporate Life

07:20 World Trip For Ideas

10:18 Discovering Beer Spa

12:34 Why It Clicked

14:49 From Idea To Plan

17:09 Funding And Finding Space

20:29 Landing the Space

20:52 SBA Loan Reality

21:35 From Church to Spa

22:39 DIY Build and Auctions

25:18 Opening Day Playbook

26:58 Michelin Casual Service

29:35 Touchless Spa Model

33:09 Wellness and Moderation

36:15 Franchise Plans Ahead

37:28 Leap of Faith Advice

39:09 Wrap Up and Sponsor

Host Steve Turk welcomes Tim Major, CEO of Operto, to discuss how AI is reshaping hospitality through “agentic teammates” designed role by role to assist or replace specific hotel tasks.

Tim shares his path from early hospitality exposure as a Volkswagen tour guide in Vancouver/Whistler to building computers, creating award-nominated music-industry websites, founding a hospitality-focused development company that was acquired by RoomKey, and rising from VP roles to CEO.

He explains RoomKey’s early PMS integrations (including with Expedia), the industry’s fragmented tech landscape, and how RoomKey was acquired by Full Steam to consolidate and standardize PMS capabilities across North America. Tim describes using multiple LLMs across departments, AI-driven productivity and potential burnout, and why Operto focuses on outcomes—especially direct bookings, distribution, fraud detection in brand-search ads, and surfacing real-time operational insights—while avoiding AI that harms guest experience. He emphasizes hotels being discoverable in LLMs and advises professionals to start using AI tools now.

00:00 Podcast Welcome

00:33 Sponsor Lodgify

01:38 Meet Tim Major

02:26 Aperto AI Agents

03:57 First Hospitality Taste

05:34 Early Tech Roots

06:36 Music Websites Breakthrough

08:09 Founding in Hospitality Tech

09:48 RoomKey Career Rise

11:40 Mentors and Learning

13:42 Hard Lessons Contracts

14:58 Full Steam Consolidation

17:47 Joining Maestro AI Strategy

18:50 Building Aperto AI Native

21:26 AI Shift Reflections

22:33 Everyday AI Workflows

24:39 Adoption Gaps and Burnout

25:47 Hospitality AI Strategy

27:06 Distribution Monitoring Agents

27:53 Stopping Brand Ad Fraud

31:21 Back of House Automation

32:16 Unifying Hotel Data

35:56 Personalized Direct Booking

38:42 Wellness Itinerary Curation

40:16 Next 12 Months Focus

41:58 Career Advice and Wrap

Host Steve Turk welcomes listeners to The Hospitality Mentor Podcast, brought to you by sponsors Lodgify and Biscayne Coffee, He interviews Adam Tuttle, co-founder of Yipy, described as the industry’s first hospitality standards management system that centralizes hotel standards by role, adds analytics, and supports inspections and audits.

Adam shares his early hospitality work in a Nevada casino, his first professional role as an Eiffel Tower elevator operator in Las Vegas, and studying hospitality at UNLV. He moved from Caesars Entertainment to help open a La Quinta, gaining broad operational and sales exposure. Through mentorship, he joined Four Seasons, worked in multiple markets including opening Four Seasons Orlando at Disney World, and later returned to Las Vegas.

After reconsidering his GM path, he launched a consulting business and then created Yipy to solve persistent standards and measurement challenges, building it with co-founder Phil Erickson and client-driven development. Adam discusses Yipy’s pre-seed $1M raise, partnerships including Leading Hotels of the World, Marriott approved vendor status, and excitement about AI, and closes with advice on relationships and networking.

00:00 Podcast Welcome

00:33 Sponsor Lodgify

01:38 Meet Adam Tuttle

01:54 What Is YPI

02:50 First Hospitality Job

03:56 Choosing Hospitality

05:21 Vegas During Recession

07:46 Opening La Quinta

10:07 TripAdvisor Success

11:53 Mentorship To Four Seasons

14:25 Learning Luxury Service

16:19 Go To Grow Culture

18:27 Four Seasons Disney Magic

22:03 Entrepreneurial Turning Point

23:50 Starting Consulting Business

24:39 Landing First Clients

25:19 Leaving Ops for Consulting

26:14 Landing First Clients

27:31 Finding a Consulting Niche

28:22 Just Do It Mindset

29:16 Why Yippy Was Born

29:47 Proving Training ROI

31:44 Building the First Tool

32:43 From Tool to Platform

34:51 Coding Reality Check

36:02 Customer Led Product Design

37:09 Hoteliers in Tech

38:27 Funding and Big Partnerships

41:38 AI and the Standards Database

44:20 Advice to Younger Self

46:24 Wrap Up and Sponsor