The Instagram Strategy Behind $1M+ in STR Bookings

We’re bringing back one of our most actionable episodes on using Instagram to drive real bookings.

In this episode of the STR Investing Podcast, co-host Taylor Jones sits down with Ben Wolff, founder of Onera and a pioneer in the unique stays space.

Ben shares how he built standout hospitality experiences that naturally attract attention online and convert that attention into direct bookings. From treehouse hotels to outdoor stays, his approach proves that the right content can become a powerful revenue engine.

This episode breaks down the real strategy behind influencer collaborations, content marketing, and building a brand that drives demand. Including how one influencer partnership generated $25,000 in direct bookings with no upfront cost, and how these strategies contributed to over $1,000,000 in bookings.

In this episode, you’ll learn:

• How Instagram can drive serious revenue for STRs
• Why unique stays perform so well on social media
• The strategy behind a $25K influencer win
• How to turn content into consistent direct bookings
• What’s working right now in STR marketing

If you’re looking to grow bookings and reduce reliance on OTAs, this is one to study.

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Episode Sponsored By:
STR Search

STR Search is the industry leading property finder service. They've helped investors acquire over 215 profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com