From raw query visibility to market sentiment and authority, AI models search for, rank, and surface brands in a way that’s orthogonal to traditional SEO.

Ben talks to Malte Landwehr, Chief Product Officer and Chief Marketing Officer of Peec, about what fashion and beauty need to understand about when, why, and how LLMs go to the web, and how to influence what they bring back with them.

Almost as famous for its humanist philosophy as its luxury products, Brunello Cucinelli has also emerged as a lighthouse for AI - not by rushing recklessly forwards, but by undertaking in-house platform work that venerates the human touch at the same time as building composable experiences in real-time.

To debate the frontier between the artificial and the human, and to get into the weeds about a future of composable websites and software, Ben talks to Francesco Bottigliero, Chief of Humanistic Technology at Brunello Cucinelli, & Chief Executive Officer at Solomei AI.

Ben talks to Kate Padget-Koh, Chief Supply Chain Officer at Squatwolf, about finding the delicate balance between upstream optimisation and innovation, and defining “future ready” supply chain capabilities.

With a business model dominated by licensing, and a heavily consolidated supply chain, eyewear has long been a hostile market for new designers. Now, additive manufacturing and technology miniaturisation are promising to lower barriers and increase the pace of innovation.

To understand the different futures for eyewear as a category, Ben talks to Sébastien Brusset - Head of Optics and Design - and Marc Zouari - Co-Founder - of Visages.

Ben, a well-documented Web3 skeptic who might still be wrong, is joined by digital fashion educator and entrepreneur Karinna Grant, to revisit the case for decentralised digital ownership, and to ask what lessons the industry should have learned from its last big hype cycle prior to AI.

The success of any comprehensive transformation initiative hinges not just on uptake on the brand side, but on the existence of class-leading capabilities upstream. But what does it look like for a leading supplier to build technology maturity that matches or exceeds the innovation its customers are pursuing?

Ben talks to Steve Dodd, Chief Digital Officer for MAS Holdings, about the evolution of digital expertise in the supply chain.

A fundamental change in the definition of an “asset” - from a fixed form to a living object - and a userbase shift towards product creation teams are combining to make DAM one of the most interesting and under-discussed cogs in the product journey.

Ben talks to Kara Van Malssen, Partner and Managing Director at AVP, about the deepening impact of digital asset management.

A strategic discussion with Nicola Bond, CEO and Founder of Fittora, about applying AI to one of fashion’s longest-standing technical challenges - and about testing the results through a business model that hits a lot of disruptive beats all at once.