In this episode of The Life of KG, Katie sits down with Anna from Socialista.

From growing up on market stalls to building a multi-six-figure online business, Anna shares the real, unfiltered truth about social media, audience building, visibility, trolls, burnout, scaling mistakes, and what it actually takes to grow a brand people trust in 2025.

Whether you're a salon owner, coach, content creator, or online business owner, this episode will change the way you show up.

In This Episode, We Talk About:

• Growing up in a family of sellers & learning business from age 10

• Starting as a social media manager and turning it into an empire

• Why building an audience FIRST is the key to selling anything

• The #1 mistake people make when creating courses or programs

• Posting frequency, viral content and what’s working right now

• Hooks, explore page strategy, and why content has to stop the scroll

• Inbound VS outbound sales, and why you need both in 2025

• Why so many coaches are struggling right now

• The story of losing £60K + a 200K drop in revenue

• The emotional discipline required to be a CEO

• Hiring, firing, and only bringing in A-players

• What AI means for the coaching industry, and why personal brand wins

• Why authenticity matters more now than ever

• The truth about trolls, visibility and online backlash

• How retreats + community can transform your business

• Why you ALWAYS need a mentor (even as a mentor yourself)

Apply for mastermind here: https://kgbusinessmentor.com/kg-mastermind/

Get your FREE trial on Salon Success Manager.

https://salonsuccessmanager.com

Check out Socialista here

Let’s celebrate Chelsea

Chelsea has been in my mastermind now for around 18 months. And what a journey we have been on.

- She went from 1 clinic to 2!

- Opened her training academy which has taken off incredibly.

- Has VTCT courses.

- Built her confidence with showing up, being on camera & getting speaking opportunities.

- Building teams.

- Gaining partnerships.

- Gained freedom.

And so much more!

Business isn’t easy and it’s definitely been hard over the last two years but the resilience and determination Chelsea has is why she has got so amazingly far.

Oh she also won Masterminder of the year at our surprise awards.

DM Chelsea if you want more information on her courses & masterclasses.

DM me if you want more information on mastermind before doors close on Sunday.

You can also apply here: https://katiegodfrey.biz/application

Let’s celebrate karenharvey_conran

Karen started with a VIP day with me a couple of years ago.

Then joined two of my retreats.

And now joined mastermind 💃

She is doing amazing things from standing on stages, getting visible, building her team up & specialising in PMU eyeliner & mature skin.

Go & check out her page & masterclasses.

Doors are opening back up soon for mastermind.

If you want to be considered fill out this application form here