In this episode of the MaYapinion® podcast, Maya Roffler sits down with Jackie Jansky, founder of Finder Binder, to tackle one of the most common challenges product-based founders face in the early stages of business: turning a product that works into consistent, predictable sales.

Jackie shares the powerful story behind Finder Binder, a mealtime tool she created after her premature twins struggled with feeding issues, sensory challenges, and food aversions following a long NICU stay. After working with nutritionists, therapists, and medical professionals, Jackie combined the strategies that worked into a simple system that helped her kids build balanced meals while giving them a sense of choice and control at the dinner table.

This episode is a true MaYapinion® conversation. Maya doesn't just listen; she gives her honest, strategic take on why Jackie's product resonates so strongly in person but struggles to gain traction online, and what founders often misunderstand about visibility, social media, and customer connection in the early stages of launching a product.

Together, they walk through the founder mindset, how to position a product around the problem it solves, and the difference between selling a product and offering a solution. Maya also shares specific strategies Jackie can use to build organic traction through community, social platforms, and connecting directly with the moms who need this product most.

This episode is especially powerful for product-based founders, mompreneurs, and early-stage entrepreneurs who know their product works but are struggling to move from occasional sales to consistent momentum.

What You'll Hear in This Episode

• Jackie's story of creating Finder Binder after years of feeding challenges with her twins

• How NICU complications, food aversions, and sensory issues inspired a new mealtime solution

• Why giving kids controlled choice can transform stressful mealtimes

• How Jackie built the first version of Finder Binder using Canva, printed cards, and a simple matching system

• The different ways families are using Finder Binder today, including picky eaters, GI issues, and autism support

• Why trade shows have worked well for Jackie and the limitations of relying on them for growth

• The mindset shift from "selling a product" to solving a real problem for overwhelmed parents

• Why moms are the core customer and how to speak directly to their daily frustrations

• How founders can turn online communities into powerful organic marketing channels

• Why TikTok can be a powerful platform for showing the product in action and connecting with real families

• Why consistent content and storytelling can create momentum for product-based businesses

This episode is sponsored by Finder Binder

Connect with Jackie Jansky

Website: www.myfinderbinder.com

Instagram: https://www.instagram.com/myfinderbinder?igshid=OGQ5ZDc2ODk2ZA%3D%3D&utm_source=qr

Facebook: https://www.facebook.com/people/Finder-Binder/61552061362224/?mibextid=LQQJ4d

Connect with MaYapinion®

Podcast Website: mayapinionpodcast.com

Website: https://mayapinion.com/

TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com

In this episode of the MaYapinion® podcast, Maya Roffler sits down with Jen Uschold, founder of Jen Uschold LLC, to tackle a challenge so many experienced experts face when they expand, getting your message out clearly enough that the right people actually raise their hand.

Jen shares her powerful 35-year journey in physical therapy, how one unresolved client case sparked her curiosity about the link between stress and pain, and how pain science and health coaching completely transformed the way she helps people. What started as treating physical pain evolved into something much deeper: supporting clients through chronic pain, nervous system sensitivity, and even major life transitions.

This episode is a true MaYapinion® conversation. Maya doesn't just ask questions, she gives her honest, strategic take on what's missing in Jen's current marketing approach, why consistency alone isn't the whole answer, and how Jen can build a stronger pipeline for both coaching and speaking without burning out or getting lost in "trying everything."

This episode is especially powerful for coaches, practitioners, and experts with deep experience who know their work changes lives, but need a clearer path to visibility, client attraction, and consistent momentum.

What You'll Hear in This Episode

• Jen's 35-year background in physical therapy and why one client shaped her entire career

• How stress and emotional overload can influence physical pain—and why pain is never "just physical"

• Jen's evolution into health coaching, lifestyle medicine, and pain science integration

• Why "all pain is real" and how outdated models keep people stuck

• Jen's Empower framework: Education, Motion, and Powering down the nervous system

• The difference between treating pain vs. managing pain—and why that language matters

• Jen's biggest business challenge: getting her message out so the right people say "yes"

• Maya's MaYapinion® on why coaching can feel saturated—and how to stand out anyway

• What Jen has tried so far and what's missing

• Maya's MaYapinion® on where to find ideal clients

• Why Facebook groups can be a goldmine when you lead with connection

• Maya's MaYapinion® on creating your own free community that feeds into paid programs

• Why speaking grows faster when you get specific about the audience you want to serve

• How to stop being a "speaking chameleon" and position yourself as the go-to for one clear outcome

• A simple strategy for finding the right speaking rooms: go where the problem already lives

This episode is sponsored by Jen Uschold LLC.

Connect with Jen Uschold:

Website: https://www.jenuschold.com/

Linkedin: https://www.linkedin.com/in/jenuscholdpt/

Connect with MaYapinion®

Podcast Website: mayapinionpodcast.com

Website: https://mayapinion.com/

TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com

In this episode of the MaYapinion® podcast, Maya Roffler sits down with Kelly Yabsley, founder of Messy Baby Co., to talk about the reality of bringing a physical product to market and what happens when you've built something that works but people still don't know about it.

Kelly shares the story behind Messy Baby Co., a product born out of motherhood frustration and innovation after experiencing constant baby blowouts with her daughter. What started as cutting up onesies and experimenting with panty liners became a patented product designed to solve a very real parenting problem.

But creating the product was only the beginning.

This episode dives into the challenge many founders face after launch: getting the right people to actually see, understand, and buy what you've created.

This is a true MaYapinion® conversation. Maya doesn't just listen she gives her honest, strategic take on brand awareness, organic marketing, audience connection, and why founders often struggle with sales even when their product clearly solves a problem.

Together, they unpack the difference between marketing activity and marketing effectiveness, how to connect emotionally with your audience, and why community-building is often more powerful than paid ads in the early stages of growth.

This episode is especially valuable for physical product founders, mompreneurs, and early-stage entrepreneurs who feel stuck between having a great product and figuring out how to consistently reach customers.

Building a product is one challenge. Building awareness and trust around that product is another entirely.

What You'll Hear in This Episode

• Kelly's journey from frustrated mom to inventor of Messy Baby Co.

• How a real parenting problem led to product innovation

• The reality of navigating patents, manufacturing, and COVID delays

• Why product-market fit doesn't automatically equal visibility

• Kelly's experience trying trade shows, influencer outreach, and marketplaces like Amazon and Walmart

• Maya's MaYapinion® on why sales feel "icky" for many founders

• Why clearly identifying the problem your product solves changes everything

• The difference between organic marketing effort and effective audience connection

• How Facebook groups can become powerful community-building tools

• Why founders should engage as humans first, not just business owners

• Maya's MaYapinion® on using TikTok Live to build trust and connection

• Why emotional connection drives purchasing decisions

• How micro-influencer partnerships actually work (and what founders get wrong)

• The importance of making buying simple and frictionless

• Why building a brand culture matters as much as building a product

• How community, conversation, and trust lead to sustainable sales

Connect with Kelly Yabsley:

Website: https://www.messybabyco.com/

Facebook: https://www.facebook.com/people/Messy-Baby-Co/61555258904073/

Instagram: https://www.instagram.com/messy_baby_co/

Connect with Maya Roffler:

Podcast Website: mayapinionpodcast.com

Website: https://mayapinion.com/

TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com

In this episode of the MaYapinion® podcast, Maya Roffler sits down with Caroline Peters, founder of Colorado Social, to tackle one of the most common (and misunderstood) stages of entrepreneurship: scaling while life is happening.

Caroline shares her journey from sports broadcasting to building a thriving social media management agency, and opens up about her current business challenge preparing to scale her company while stepping into motherhood for the first time.

This episode is a true MaYapinion® conversation. Maya doesn't just listen she gives her honest, strategic take on what Caroline should prioritize, what most founders get wrong at this stage, and how to scale intentionally without burning out, overhiring, or losing control of your business.

Together, they walk through leadership decisions, team structure, delegation, maternity planning, and what it actually takes to grow beyond being the "do-everything" founder.

This episode is especially powerful for service-based business owners, agency founders, and solopreneurs who are starting to feel the tension between growth, leadership, and sustainability.

Scaling isn't about doing more. It's about building systems, people, and leadership that allow the business to grow without you carrying everything alone.

What You'll Hear in This Episode

• Caroline's journey from sports casting to founding Colorado Social

• How spotting a real problem led to a profitable business

• Why "just start" matters more than having everything figured out

• Maya's MaYapinion on social media fatigue and platform overwhelm

• Why founders should focus on one or two platforms, not all of them

• How to choose platforms based on where your audience actually lives

• The leadership shift required when moving from solopreneur to team lead

• Maya's step-by-step MaYapinion® on preparing for maternity leave as a founder

• Why Standard Operating Procedures (SOPs) are a leadership tool

• How to build lean, usable SOPs without killing creativity

• What founders should document before life forces them to step away

• How to evaluate team capacity without micromanaging

• Why collaboration beats "figure it out" leadership

• How to scale clients intentionally without overwhelming your team

• Why founders must stop being the bottleneck in their own business

• Maya's MaYapinion® on building culture, ownership, and trust within a team

This episode is sponsored by Colorado Social.

Connect with Caroline Peters:

Website: https://colorado-social.com/

Facebook: https://www.facebook.com/coloradosocialbiz

Tiktok: https://www.tiktok.com/@colorado_social

Instagram: https://www.instagram.com/colorado_social

Connect with MaYapinion®

Podcast Website: mayapinionpodcast.com

Website: https://mayapinion.com/

TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com

In this special bonus holiday episode of the MaYapinion® podcast, Maya Roffler breaks down one of the most common struggles women face in entrepreneurship: sales, and why it doesn't have to feel awkward, pushy, or "icky."

After closing out the six-part Ditch Your 9–5 Before the End of 2025 series, Maya returns with a high-impact conversation inspired by direct messages, community feedback, and real struggles shared by founders inside the MaYapinion ecosystem.

In this episode, Maya reframes sales through a leadership lens. Not as persuasion, pressure, or pitching, but as connection, confidence, and problem-solving. She explains why sales are the heartbeat of every business, how mindset shapes results, and why falling in love with talking about your product or service is non-negotiable if you want sustainable growth.

This episode teaches you how to sell without feeling salesy, how to build trust before asking for a sale, and how to create consistent momentum through visibility, relationships, and credibility. Maya shares real-life examples, common mistakes she sees founders make, and practical strategies for building a sales system that actually works without burnout or desperation.

Sales isn't about convincing people to buy something they don't need.
It's about confidently offering a solution you believe in to the people who are already looking for it.

What You'll Hear in This Episode

• Why sales is the most important skill every founder must learn

• The real reason sales feels "icky" and how to change that mindset

• Why belief in your product or service is essential to success

• The difference between pitching and talking confidently about what you do

• Why strangers are more likely to become clients than friends or family

• How to sell without cold DMs, spammy tactics, or pressure

• Where to actually find your ideal clients (and where not to look)

• Why posting links and "posting + praying" doesn't work

• How to use social media as a trust-building tool, not just a content platform

• The power of live video for connection, feedback, and credibility

• Why building an email list is critical to long-term sales stability

• How networking (virtual and in-person) supports sales in the early stages

• Why founders must learn to sell before hiring a salesperson

• How mindset, consistency, and visibility change your relationship with sales

Connect with MaYapinion®

Podcast Website: mayapinionpodcast.com

Website: https://mayapinion.com/

TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com

In the final episode of this six-part series, Maya Roffler breaks down the exact steps to leave your corporate job intentionally, strategically, and successfully before the end of 2025.

In episode 142 of MaYapinion®, Maya walks you through Step 6: Step Into CEO Mode, the step where preparation turns into ownership, mindset turns into leadership, and you fully step into your role as the founder of what you're building.

You've already completed Step 1 (Audit & Align), Step 2 (Validate Your Business Idea), Step 3 (Build Your Freedom Fund), Step 4 (Build the Brand), and Step 5 (Execute the Exit), which means you've left your 9–5 and are officially responsible for your time, your income, and your future.

This episode teaches you how to think, plan, and operate like a CEO, how to structure your time as a business owner, how to embrace sales and visibility as part of leadership, and how to build consistency, momentum, and clarity without overwhelm. Maya walks you through this step with real-life examples, practical systems, and the mindset shifts she had to make while building multiple businesses.

Stepping into CEO mode isn't about building a massive company, it's about owning your role, your schedule, and your vision with intention.

What You'll Hear in This Episode

• Step 6 in Maya's six-part "Ditch Your 9–5 Before the End of 2025" series

• What it actually means to "step into CEO mode" (even if you're building small)

• Why mindset alone isn't enough and what ownership really looks like

• How to structure your week using calendars, time blocking, and CEO-level planning

• Why time management is a core leadership skill for entrepreneurs

• How sales, marketing, and visibility fit into your role as a founder

• Why social media is a non-negotiable for modern businesses

• The truth about followers vs. revenue and what actually builds trust

• Why networking (virtual and in-person) matters in the early stages

• How to balance admin work, prospecting, content creation, and learning

• The importance of mentorship, community, and continued growth

• How to plan weekly, monthly, and long-term goals without burnout

• Why having a clear vision matters more than having a perfect plan
  
  

Connect with MaYapinion®

Podcast Website: mayapinionpodcast.com

Website: https://mayapinion.com/

TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com

In this six-part series, Maya Roffler breaks down the exact steps to leave your corporate job intentionally, strategically, and successfully before the end of 2025.

In episode 141 of MaYapinion®, Maya walks you through Step 5: Execute the Exit — the step where preparation becomes action, clarity becomes commitment, and your new chapter officially begins.

You've already completed Step 1 (Audit & Align), Step 2 (Validate Your Business Idea), Step 3 (Build Your Freedom Fund), and Step 4 (Build the Brand), which means you know what you want, who you serve, what you're building, and that you can financially support your transition.

This episode teaches you how to decide when you're truly ready to leave, how to navigate the emotional and practical realities of resigning, how to prepare for the unexpected, and how to make a clean, confident, professional exit… without burning bridges or second-guessing yourself. Maya walks you through this step with transparency, personal stories, and the exact process she had during her own transition from corporate to CEO.

Executing your exit isn't about being fearless it's about being prepared, grounded, and committed to the life you're building.

What You'll Hear in This Episode

• Step 5 in Maya's six-part "Ditch Your 9–5 Before the End of 2025" series

• Why executing the exit is often the most emotionally challenging step

• How corporate culture creates a false sense of safety (and why that matters)

• Why no one in any industry is as "safe" in corporate as they think

• How to know when you're truly ready to resign (and why it never feels 100% comfortable)

• The role of your Freedom Fund, validated offers, and brand readiness in determining your exit timeline

• Why passion + skill + demand = the confidence to leave

• How to navigate fear, uncertainty, and old conditioning about "stable jobs"

• Why how you leave reflects more on you than the company

Connect with MaYapinion®

Podcast Website: mayapinionpodcast.com

Website: https://mayapinion.com/

TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com

Are you ready to ditch your 9–5 and finally build the freedom-based life you've been dreaming about? In this six-part series, Maya Roffler breaks down the exact steps to leave your corporate job intentionally, strategically, and successfully before the end of 2025.

In today's episode, Maya walks you through Step 4: Build the Brand the step where your business idea starts to take on a real identity that people can see, feel, and connect with.

You've already completed Step 1 (Audit & Align), Step 2 (Validate Your Business Idea), and Step 3 (Build Your Freedom Fund), which means you know what you want, why you want it, and that there's real demand for your offer.

Now it's time to turn that clarity into a brand. One that your ideal clients recognize, remember, and trust.

This episode teaches you how to choose a strategic business name, check that it's truly available, build a cohesive visual identity, develop your core brand pillars, and create messaging that clearly communicates who you help and how you help them. Maya breaks this process down step-by-step so you can build a brand that supports your exit from corporate not one you have to completely rework later.

• Step 4 in Maya's six-part "Ditch Your 9–5 Before the End of 2025" series

• What "Build the Brand Before the Break" actually means (and why it matters before you quit)

• How to think strategically about your business name (beyond "cute" or "clever")

• Why you must research your name first: Google, URLs, podcasts, and social handles

• The difference between a memorable brand name and a confusing one

• How to decide on your brand's look and feel colors, fonts, tone, and energy

• Using your Step 2 market validation to shape your brand for the audience that actually said "yes"

• How to develop a clear one-liner that explains who you help, what you do, and how you do it

• Why your content pillars are a core part of your brand (and how to choose at least three)

• The role of a simple, strategic lead magnet in your brand ecosystem

• Why it's easier (and cheaper) to build the right brand now than to rebrand after you leave your 9–5

Connect with MaYapinion®

Podcast Website: mayapinionpodcast.com

Website: https://mayapinion.com/

TikTok: https://www.tiktok.com/@mayaroffler
Instagram: https://www.instagram.com/mayaroffler
Instagram: https://www.instagram.com/mayapinionpodcast
Email: mayapinionpodcast@gmail.com