In this episode of the Mezcal Buzz Experience Podcast, we sit down with Alberto Ochoa of Firme Mezcal for a deep dive into the realities of building a mezcal brand in today’s changing industry.From navigating festivals and brand activations to the rise of RTDs (ready-to-drink cocktails), shifting consumer trends, and the challenges of importing mezcal into the U.S.—this conversation pulls back the curtain on what it really takes to succeed in the agave spirits world.We also get into:The importance of community & culture in mezcalHow education is shaping the future of agave spiritsWhat’s next for Firme Mezcal in 2026And of course… we taste some incredible mezcal along the way 🥃If you’re passionate about mezcal, agave spirits, or building a brand in this space—this episode is for you.

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In this episode of the Mezcal Buzz Experience, Marco Gutierrez and Jack Oles welcome Joseph Solis, founder of Maison Solis, for a truly unique conversation at the intersection of mezcal, fragrance, cocktail culture, and luxury craft.Joseph shares his journey from growing up in a large Mexican-Filipino family in Watsonville, California, to building a lifestyle brand rooted in hospitality, storytelling, and agave culture. With over 25 years in wine and spirits, Joseph now brings a fresh perspective to the agave world through Maison Solis — a luxury lifestyle brand featuring handcrafted barware and the world’s first fragrance house inspired by agave spirits, including tequila and mezcal.In this episode, we taste mezcal from Prolijo, HonoriAmor, Marcos Brena and more while diving into:The cultural connection between Filipino distillation and mezcal historyHow fragrance and spirits share the same language of memory, aroma, and emotionWhat it means to build a sensory experience around mezcal and perfumeJoseph’s handcrafted Maison Solis bar tools made in MichoacánA special mezcal cocktail pairing inspired by his mezcal fragranceIf you love mezcal, agave spirits, cocktail culture, fragrance, or creative storytelling rooted in heritage — this episode is for you.Special offer from Joseph Solis:Use code MEZCALBUZZ20 for 20% off fragrances at Maison Solis for a limited time.Explore Maison Solis:https://www.maisonsolis.com/

The Mezcal Buzz Experience is back and evolving! In this kickoff to 2026, host Marco welcomes new official co-host Jack Ole to the mic. They reflect on their year of growth - from garage mezcal tastings to podcast interviews at major events - and set their vision for the future. Expect more community voices, mixology exploration, and authentic mezcal storytelling.Plus: they each shake up a mezcal-based cocktail and sip on some delicious bottles, including HonoriAmor Mexicano and Bozal’s Borrego ensamble.🎙️ Whether you're mezcal curious or a seasoned sipper, this episode dives deep into community, craft, collaboration, and what's next.🪅 Check out mezcalbuzz.com for glassware, apparel, and to join the community.🍹 Want to be a guest? Reach out—let’s collaborate!