In this episode of The Negotiation, host Todd Embley welcomes Colin Jeavons, Founder and CEO of Nomix Group—a forward-thinking holding company reshaping digital commerce through AI, performance marketing, and creator-driven commerce.

Colin is a veteran of the digital space with over 25 years of experience, from the early days of commercial search in the late 1990s to today's AI-powered shopping revolution. Under his leadership, Nomix Group has driven over $2.5 billion in verified product sales and built an ecosystem spanning five specialized divisions—Shopnomix, Appnomix, Fanomix, Pronomix, and Creatornomix—each tackling different aspects of how consumers discover, evaluate, and buy products online.

Colin recently made waves by predicting that AI will drive a 30 percent surge in digital commerce spending across Western markets by 2027—a bold forecast reflecting fundamental shifts in consumer behavior. This conversation explores what's driving that transformation, how AI answer engines and agentic shopping are changing the game, and what Western brands should learn from China's leadership in social commerce, live-streaming, and creator-led shopping on platforms like Douyin, Xiaohongshu, and Taobao Live.

From the "post-advertising" era to the rise of creator economies, Colin offers a comprehensive view of where digital commerce is headed and how brands can prepare for a future where content, community, and AI converge to create "Commerce, Everywhere."

Discussion Points

· Colin's background in digital commerce from the 1990s to today's AI revolution

· What Nomix Group is and how its five divisions work together

· The "post-advertising" phase of digital commerce and what's driving it

· Colin's prediction: AI will drive 30% growth in digital shopping by 2027

· What AI-powered commerce actually looks like—answer engines, agentic shopping, conversational AI

· The explosion of creator-driven commerce and influencer marketing

· Lessons Western brands should learn from China's social commerce playbook (Douyin, Xiaohongshu, Taobao Live)

· Building "agentic marketplaces" where AI connects content directly to commerce

· The infrastructure behind "Commerce, Everywhere."

· How performance marketing is evolving in an AI-first, creator-driven world

· Democratizing AI commerce tools for small businesses and ensuring fair creator economics

· What's next for Nomix Group and digital commerce

· Key advice for brands preparing for the AI commerce shift

In this special episode of The Negotiation, WPIC CEO Jacob Cooke steps in as host to interview Bijan Ahmadi, Executive Director & COO at the Canada China Business Council—one of the leading organizations supporting Canadian businesses in China and strengthening bilateral commercial ties.

This episode offers a unique perspective: Jacob was in Beijing during Prime Minister Mark Carney's recent visit to China—the first by a Canadian leader in years—giving him firsthand insight into the trip's significance. Together, Jacob and Bijan unpack what the visit means for Canadian business and Canada-China relations, with Bijan's deep expertise in trade policy, market access, and bilateral economic engagement complementing Jacob's on-the-ground observations.

This conversation comes at a critical moment: as the U.S. administration raises questions about Canada's engagement with China, this episode cuts through the noise to focus on the facts—what was actually agreed, what it means for jobs and GDP, and why China remains a vital market for Canadian exporters and businesses.

Discussion Points

· The historical context and significance of Prime Minister Mark Carney's visit to China

· Whether the visit achieved a meaningful reset in Canada-China relations

· Specific outcomes and agreements from the trip—sector-by-sector wins for the Canadian economy

· CCBC's role during the visit and how members have reacted

· How Canadian businesses are reassessing their perceptions of China post-visit

· Next challenges CCBC will work to solve for Canadian business

· Clarifying misconceptions around a potential "deal" with China and U.S. political concerns

· The strategic importance of China to Canada's economy—jobs, GDP, and export opportunities

In this episode of The Negotiation, host Todd Embley welcomes Tom Simpson, Managing Director of China Operations and China Chief Representative for the China-Britain Business Council (CBBC)—one of the leading organizations supporting UK businesses in China and strengthening bilateral commercial ties.

Tom joins the show to unpack Prime Minister Sir Keir Starmer's recent visit to China—the first by a UK leader in eight years—and what it means for British business and UK-China relations. With deep expertise in bilateral trade and on-the-ground operations in China, Tom provides an insider perspective on the specific outcomes of the trip, CBBC's role during the visit, and what comes next for UK companies navigating the Chinese market.

From visa-free travel to tariff reductions, Tom walks through the concrete agreements reached and explores what they mean for different sectors of the UK economy. The conversation also addresses the ongoing challenges and opportunities UK businesses face in China, and where the greatest potential lies for UK-China commercial cooperation in the years ahead.

Discussion Points

· Historical background to PM Starmer's visit—why the eight-year gap and how the trip came about

· Whether the visit achieved a meaningful reset in UK-China relations

· Specific agreements and announcements: visa-free travel, tariff reductions, and other key outcomes

· CBBC's role during the trip and member reactions

· Current challenges and opportunities for UK companies operating in China

· Priority areas for UK-China commercial cooperation over the next few years

· Key message for UK business leaders is still uncertain about China as a market