The Playbook Marketers Need Now For Gen Alpha — EP 245

Gen Alpha is about to make Gen Z look old, and they already have direct influence over $28B in household spending. This week we break down what brands need to do now.

3 Must-Do Tactics:

1. Build Playable IP
2. Market to the Household, Not Just the Kid.
3. Ship Privacy-By-Design.

Next week: TikTok and sales funnels. Send your questions in the comments or via email!